Wings Etc. Logo

About Wings Etc.

Not Your Average, Everyday Sports Bar

Founded in 1994 in the South Bend, Indiana area, Wings Etc. is a family-friendly sports bar that’s a welcome departure from highly programmed, big-box sports bars and overwrought gastro pubs. Our fundamental philosophy is: “People love the stuff we serve and they love watching sports and hanging out: don’t overcomplicate it.” We’ve distilled that philosophy into four words: “Good Food, Great Times.” We are passionate about delivering that concept and continuing to build a fan base that gets us” because we “get them.” It’s a great relationship, and we are excited to introduce the Wings Etc. sports bar concept through more like-minded, passionate Wings Etc. franchise owners.

A Winning Concept, A Unique Vibe – The Wings Etc. franchise offers a winning concept and a fun environment, and we currently have over 75 locations in 11 states and franchises sold in 13 states. Customers love that we treat them as they should be treated and don’t put on a phony smile. This is just one of many reasons why our brand has been so successful throughout the years.

Our sports bar franchise offers:

• Low start-up costs
• Extensive pre-opening training and support
• Continuous operational support
• Low break-even requirements
• Simple operations
• Negotiated volume discounts
• National-quality marketing and advertising

We were also named a Top 100 Fastest-Growing Franchise by Franchise Gator in 2018 and 2019, and look forward to our continued growth.

Our Extensive Chicken & Non-Chicken Menu – Wings Etc. offers a menu full of options that will appeal to even the pickiest eaters. We want to make sure that everyone who visits us has something to choose from, whether they are 8 or 80. We offer plenty of wing and non-wing offerings, including ribs, burgers, salads, sandwiches, and kids meals. By offering such an extensive menu, we provide our franchisees with an even greater opportunity to appeal to a large audience, as our menu options continue to surge in popularity.

TOP 5 REASONS To Franchise With Wings Etc.

1. LOW STARTUP COST. Wings Etc. has one of the lowest startup/break-even business models among full-service bar and grill concepts.
2. POPULAR MENU ITEMS. Core menu items (wings, beer, burgers) continue to surge in popularity–no need to “convince” people!
3. PROVEN SUCCESS MODEL. Proven, successful expansion in a wide range of retail spaces, market types/sizes.
4. BRAND RECOGNITION. Distinctive, memorable brand personality and “vibe.” NOT just another sports bar!
5. MULTI UNIT BUY-IN. 29% of our franchisees own multiple units. 26% of our units are company-owned/operated. Continuing “buy-in” from franchisee and corporate ownership!

Company Founded


Current Leadership

Rob Hensmann, CEO

Started Franchising

2005 (16 years)

Total Number of Units

75 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Wings Etc. Franchise?

There are several costs associated with opening a Wings Etc. franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Wings Etc. franchise. The weekly fee for opening a Wings Etc. franchise is Royalty Fee Is Due Every Monday For The Preceding Reporting Period.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Wings Etc. Is Renewable) and does the franchise offer financing support (Wings Etc. Wings Etc. offers no financial support).

Wings Etc. Company Details

Here are some additional details about Wings Etc..

Initial Investment $39,500
Net Worth Requirement $300,000 - $500,000
Royalty Fee 5%
Ad Royalty 1%
Cash Requirement $200,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Wings Etc.

Wings Etc. offers several support options to its franchisees. With 75 (as of 2020) units, Wings Etc. aims to provide support to each franchise owner to help them operate a successful franchise location. Wings Etc. offers 240 hours on the job training, 40 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Wings Etc..

On-The-Job Training 240 hours
Classroom Training 40 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Wings Etc. Right For You?

Wings Etc. has gone digital! Here are all of the ways you can find Wings Etc. online. Oftentimes, you can reach out to current franchisees of Wings Etc. online. Current franchisees may be able to offer personalized insights into what it is like owning a Wings Etc. franchise and offer tips to running a successful Wings Etc. franchise location.


Why Should You Start a Wings Etc. Franchise?

Investing in a Food franchise such as Wings Etc. can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Wings Etc. franchise and we'll be in touch soon!

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