Waxing The City

About Waxing The City

Waxing the City studios are dedicated solely to the art of better body waxing. We provide both women and men a fully array of waxing services: bikini, Brazilian, eyebrows, lips, nose, ears, legs, arms, back, chest, and just about any body part in need.

From the start, we’ve been fanatical about waxing expertise, with highly-trained Cerologist™ technicians who ensure that your experience is a smooth one. Whether you’re a newbie or a veteran, or even a bit shy, our Cerologists will make your waxing experience a positive one.We feature Cerazul™, our signature hard wax. This wax is custom-formulated exclusively for us by one of the world’s leading wax manufacturers in Spain. Combined with our unrivaled waxing technicians, it makes the entire waxing experience much more comfortable.

We offer all this in a friendly, comfortable studio environment. Try us today and find out why our clients keep coming back!

Why Franchise?

SOLID INVESTMENT – Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.

STRONG INDUSTRY – The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.

GROWING BUSINESS – The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

EXCLUSIVE PRODUCTS – We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!

EXTENSIVE TRAINING – At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.

EXCLUSIVE WAX – The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.

Benefits of Franchising

STARTUP & BEYOND – We want you to be confident in every decision. Here are some of the services available when you become a Waxing The City franchise owner.

SITE SELECTION & LEASE NEGOTIATION – Self Esteem Brands Real Estate has partnered with some of the top local real estate brokers in all key metro areas across the U.S. and Canada. This partnership offers local knowledge and connections with developers to ensure the most competitive locations are shared with our franchisees first.

Our in house Real Estate team has over 50 years of combined knowledge and experience that they can provide to franchisees in the form of site selection, LOI, and lease negotiations. The blend of local representation along with our Real Estate team’s guidance has proven to be a winning combination in markets both big and small, allowing us to secure quality locations and strong lease terms for all of our brands.

FINANCING ASSISTANCE -Our financing department has a streamlined consulting process that begins with a review of your personal and business finances. We then recommend a wide range of products and services for financing your Waxing the City studio(s). These include SBA loans, financing packages, leveraging retirement funds, and making use of personal resources. Note: Franchisees of the Waxing the City® system are eligible for expedited and streamlined SBA loan processing through the SBA’s Franchise Registry Program.

STUDIO DESIGN & CONSTRUCTION -Our construction and design department has an end-to-end project management solution to set you up with an architect, help you find contractors, obtain bids, and manage the build-out process. A standardized supply system and corporate design guide will help you seamlessly integrate Waxing The City brand elements into your studio décor, producing a welcoming, comfortable, and functional space to run your business.

COMPREHENSIVE TRAINING – You and your staff will be supported at all levels. This includes new franchisee training tailored specifically to studio operations, plus ongoing regional workshops, advanced managerial sessions, and an annual conference. Your studio coordinators have a customized training track where they learn the art of superior client service. And our master trainers provide unrivaled technical training to ensure your licensed estheticians are certified to deliver our best-in-class waxing services.

ONGOING SUPPORT – Waxing The City offers a host of tools and resources for our franchisees. This includes a Web-based Franchisee Support Center with real-time franchise news, an online operations manual, extensive training curriculum, staff management features, and more. You can also participate in regularly-scheduled conference calls and webinars for ongoing updates and education.

MARKETING SUPPORT – Our experienced marketing team will help you generate buzz in your community. From a grand opening program that builds excitement in your market 45 days before and after your studio opens, to innovative plans, programs, and promotions using custom-designed marketing pieces, you will have the tools and resources to drive studio traffic. Other innovative ways to attract clients include our corporate-level social media properties (with the option of going local) and guidelines for getting publicity through local media outlets.