Waxing The City Logo

About Waxing The City

Waxing the City studios are dedicated solely to the art of better body waxing. We provide both women and men a fully array of waxing services: bikini, Brazilian, eyebrows, lips, nose, ears, legs, arms, back, chest, and just about any body part in need.

From the start, we’ve been fanatical about waxing expertise, with highly-trained Cerologist™ technicians who ensure that your experience is a smooth one. Whether you’re a newbie or a veteran, or even a bit shy, our Cerologists will make your waxing experience a positive one.We feature Cerazul™, our signature hard wax. This wax is custom-formulated exclusively for us by one of the world’s leading wax manufacturers in Spain. Combined with our unrivaled waxing technicians, it makes the entire waxing experience much more comfortable.

We offer all this in a friendly, comfortable studio environment. Try us today and find out why our clients keep coming back!

Why Franchise?

SOLID INVESTMENT – Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.

STRONG INDUSTRY – The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.

GROWING BUSINESS – The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.

EXCLUSIVE PRODUCTS – We believe brows are an extension of people’s styles, and self-care isn’t selfish, it’s smart. That’s why we sell a line of exclusive Waxing The City products that complement our waxing services, provide great gifting opportunities, and give our customers a chance to take a touch of WTC luxury home!

EXTENSIVE TRAINING – At Waxing the City, our Cerologists® are not only waxing specialists, they are the ultimate professionals of their craft. Each attends a week-long, hands-on training course to become certified and continues to receive training and education as well as opportunities for advancement while employed.

EXCLUSIVE WAX – The only way to provide the very best wax experience is to start with the very best wax. Our custom-formulated soft and hard proprietary wax is made exclusively for Waxing The City in Spain and France. They not only offer gentle hair removal, but soothe and comfort your skin.

Benefits of Franchising

STARTUP & BEYOND – We want you to be confident in every decision. Here are some of the services available when you become a Waxing The City franchise owner.

SITE SELECTION & LEASE NEGOTIATION – Self Esteem Brands Real Estate has partnered with some of the top local real estate brokers in all key metro areas across the U.S. and Canada. This partnership offers local knowledge and connections with developers to ensure the most competitive locations are shared with our franchisees first.

Our in house Real Estate team has over 50 years of combined knowledge and experience that they can provide to franchisees in the form of site selection, LOI, and lease negotiations. The blend of local representation along with our Real Estate team’s guidance has proven to be a winning combination in markets both big and small, allowing us to secure quality locations and strong lease terms for all of our brands.

FINANCING ASSISTANCE -Our financing department has a streamlined consulting process that begins with a review of your personal and business finances. We then recommend a wide range of products and services for financing your Waxing the City studio(s). These include SBA loans, financing packages, leveraging retirement funds, and making use of personal resources. Note: Franchisees of the Waxing the City® system are eligible for expedited and streamlined SBA loan processing through the SBA’s Franchise Registry Program.

STUDIO DESIGN & CONSTRUCTION -Our construction and design department has an end-to-end project management solution to set you up with an architect, help you find contractors, obtain bids, and manage the build-out process. A standardized supply system and corporate design guide will help you seamlessly integrate Waxing The City brand elements into your studio décor, producing a welcoming, comfortable, and functional space to run your business.

COMPREHENSIVE TRAINING – You and your staff will be supported at all levels. This includes new franchisee training tailored specifically to studio operations, plus ongoing regional workshops, advanced managerial sessions, and an annual conference. Your studio coordinators have a customized training track where they learn the art of superior client service. And our master trainers provide unrivaled technical training to ensure your licensed estheticians are certified to deliver our best-in-class waxing services.

ONGOING SUPPORT – Waxing The City offers a host of tools and resources for our franchisees. This includes a Web-based Franchisee Support Center with real-time franchise news, an online operations manual, extensive training curriculum, staff management features, and more. You can also participate in regularly-scheduled conference calls and webinars for ongoing updates and education.

MARKETING SUPPORT – Our experienced marketing team will help you generate buzz in your community. From a grand opening program that builds excitement in your market 45 days before and after your studio opens, to innovative plans, programs, and promotions using custom-designed marketing pieces, you will have the tools and resources to drive studio traffic. Other innovative ways to attract clients include our corporate-level social media properties (with the option of going local) and guidelines for getting publicity through local media outlets.

Company Founded


Current Leadership

Chuck Runyon, CEO

Started Franchising

2010 (11 years)

Total Number of Units

119 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Waxing The City Franchise?

There are several costs associated with opening a Waxing The City franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Waxing The City franchise. The weekly fee for opening a Waxing The City franchise is Royalty Fee Due On The First Monday Of Each Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Waxing The City Is Renewable) and does the franchise offer financing support (Waxing The City Waxing The City has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Waxing The City Company Details

Here are some additional details about Waxing The City.

Parent Company Self Esteem Brands
Initial Investment $42,500
Veteran Incentives $5,000 off franchise fee
Royalty Fee 6%
Ad Royalty 2%
Cash Requirement $125,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Waxing The City

Waxing The City offers several support options to its franchisees. With 119 (as of 2020) units, Waxing The City aims to provide support to each franchise owner to help them operate a successful franchise location. Waxing The City offers 15-25 hours on the job training, 24 hours classroom training, and Ongoing, esthetician training additional training.

Training and Support Offered

Here are the support options offered by Waxing The City.

On-The-Job Training 15-25 hours
Classroom Training 24 hours
Additional Training Ongoing, esthetician training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Waxing The City Logo

Is Waxing The City Right For You?

Waxing The City has gone digital! Here are all of the ways you can find Waxing The City online. Oftentimes, you can reach out to current franchisees of Waxing The City online. Current franchisees may be able to offer personalized insights into what it is like owning a Waxing The City franchise and offer tips to running a successful Waxing The City franchise location.


Why Should You Start a Waxing The City Franchise?

Investing in a Health & Beauty franchise such as Waxing The City can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Waxing The City franchise and we'll be in touch soon!

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