Valvoline Instant Oil Change Logo

About Valvoline Instant Oil Change

Valvoline Instant Oil Change is a division of The Valvoline Co. and was created in 1986 with the purchase of quick-lube centers throughout New York, Minneapolis and Michigan. The public company began franchising in 1988 and is based in Lexington, Kentucky. In 1866, we introduced motor oil. We’ve been reinventing it ever since. Valvoline motor oils are the product of over 150 years Franchises Under the hood.

At Valvoline Instant Oil Change, we’ve had 25 years of success in the automotive business, building on Valvoline’s 140-year heritage in motor oil and business culture. Our first VIOC franchisees joined the business in 1988, and since then we’ve grown to over 900 locations in 42 states. The Valvoline Instant Oil Change Franchise culture produces success.

“People. Cars. Greatness.”

These three words are emblazoned on our shirts, our notecards, and our awards. They tell you a lot about our culture. Above all things, we take care of people first: our franchisees, our employees, our customers. A love of cars brings us together, whether it’s NASCAR racing or the deeply felt commitment to taking good care of our customers’ vehicles, one of their most valuable investments. And our commitment to greatness comes from our competitive spirit. We want to be the best at what we do.

The VIOC Customer Experience

What drives customers into our service centers time after time? Our customers are loyal because we deliver a no-pressure, fast and friendly oil change with knowledgeable recommendations, experienced service delivery and transparent pricing. None of this happens by accident. We’ll provide you with the procedures and tools you need to deliver the VIOC experience for every customer, every time.

The process of exploring Valvoline Instant Oil Change is a journey in which you, as a potential franchisee, are looking to see if buying a franchise business would be a good fit for you. That includes evaluating tangible elements, like the financial return you could potentially make and the geographical market(s) you would enter. It also includes evaluating less tangible elements, like the business culture of our organization, the way we manage the franchisor/franchisee relationship, and the camaraderie among our franchisees.

A good fit is as important to us as it is to you, and in fact, we are evaluating you as closely as you are evaluating us. We recognize that each franchise candidate brings unique skills and abilities to the table. However, there are a several characteristics that are crucial for success. Some of these characteristics are tangible, others intangible, but they’re all non-negotiable. Do you fit the franchisee profile?–Here are the top 4 traits of a successful franchisee.

Successful Business Management Experience:

We’re looking for proven management experience with strong business acumen. An entrepreneurial mindset is a must; prior business ownership is a plus. Automotive experience is not required.

Financial Capability:

Development costs for a single VIOC service center range from $200,000 to $2,000,000 depending on whether you build or buy an existing facility, purchase or lease property, equipment, and signage. We require our franchisees to demonstrate financial stability with liquid assets of $300K to $800K and a minimum net worth of $1,000,000. Actual requirements for each franchisee will depend on your goals for market development strategy and the scope of your initial investment.

Great Leadership Qualities:

We are looking for self-starters who like working for themselves and building strong teams. Our most successful franchisees are smart, resourceful, involved, inquisitive, persistent, customer-oriented, and committed to continuously improving their businesses.

Commitment to Business:

Starting a business is hard work. As a Valvoline Instant Oil Change franchisee, you have the advantage of launching your business with the business tool kit we use in 900+ locations nationwide. We’re looking for franchise candidates who will embrace those tools, commit to the brand standard, and execute at a high level day in and day out.

Company Founded


Current Leadership

Sam Mitchell, CEO

Started Franchising

1988 (33 years)

Total Number of Units

1,327 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Valvoline Instant Oil Change Franchise?

There are several costs associated with opening a Valvoline Instant Oil Change franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Valvoline Instant Oil Change franchise. The weekly fee for opening a Valvoline Instant Oil Change franchise is Royalty Fee Due Monthly On The 20Th.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Valvoline Instant Oil Change Is Renewable) and does the franchise offer financing support (Valvoline Instant Oil Change Valvoline Instant Oil Change has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Valvoline Instant Oil Change Company Details

Here are some additional details about Valvoline Instant Oil Change.

Parent Company Valvoline Inc.
Initial Investment $30,000
Net Worth Requirement $1,000,000
Royalty Fee 4-6%
Ad Royalty 3%
Cash Requirement $600,000
Term of Agreement 15 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Valvoline Instant Oil Change

Valvoline Instant Oil Change offers several support options to its franchisees. With 1,327 (as of 2020) units, Valvoline Instant Oil Change aims to provide support to each franchise owner to help them operate a successful franchise location. Valvoline Instant Oil Change offers 288-312 hours on the job training, 70 hours classroom training, and At opening additional training.

Training and Support Offered

Here are the support options offered by Valvoline Instant Oil Change.

On-The-Job Training 288-312 hours
Classroom Training 70 hours
Additional Training At opening
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue $10M to $50M
Valvoline Instant Oil Change Logo

Is Valvoline Instant Oil Change Right For You?

Valvoline Instant Oil Change has gone digital! Here are all of the ways you can find Valvoline Instant Oil Change online. Oftentimes, you can reach out to current franchisees of Valvoline Instant Oil Change online. Current franchisees may be able to offer personalized insights into what it is like owning a Valvoline Instant Oil Change franchise and offer tips to running a successful Valvoline Instant Oil Change franchise location.


Why Should You Start a Valvoline Instant Oil Change Franchise?

Investing in a Automotive franchise such as Valvoline Instant Oil Change can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Valvoline Instant Oil Change franchise and we'll be in touch soon!

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