True REST Logo

About True REST

Founder’s Nick and Holly Janicki started The True REST™ Float Spa in 2009.

Nick discovered floating in November of 2008 after watching a Joe Rogan video. He immediately sought out the experience, but the nearest center was a few hours away. Nick and Holly eventually were able to visit a location in Sedona, Arizona. The experience was intensely relaxing, senses were revived and moods were noticeably elevated. In the car ride back to Phoenix, Nick and Holly talked about the possibility of opening a higher end float spa.

Nick began writing a comprehensive business plan and started diving into the almost untapped industry. It seemed float spas in the US were almost non-existent. He then traveled to the UK and tried out several different float manufacturers before deciding on the Float Pod design.

In the next 6-months, Nick and Holly began looking for a location and signed a lease for a location in Scottsdale, Arizona in the summer of 2009. Build out began in September of the same year. They opened the first True REST Float Spa in February 2010.

Imagine an environment free from gravity, strain, tension, or pain.

Imagine if you could Float effortlessly in a euphoric state without distractions or unwanted noise. YOU CAN!

True REST is the Science of Feeling Great and is the fastest growing flotation therapy franchisor in the world. We offer clients relaxation, pain relief and a better night’s sleep.

True REST® (Restricted Environmental Stimulus Therapy) is a zero gravity environment that allows the mind and body to truly rest. Flotation Therapy is a special solution of water utilizing 1,200 pounds of Epsom salt. The buoyancy makes floating on water feel like floating on air. Without any effort you can relieve pain, heal faster, relax, de-stress, improve sleep, and have fun in this unique state. The benefits are staggering; experience the Science of Feeling Great.

Company Founded


Current Leadership

James Rowe, CEO

Started Franchising

2014 (7 years)

Total Number of Units

36 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A True REST Franchise?

There are several costs associated with opening a True REST franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a True REST franchise. The weekly fee for opening a True REST franchise is Royalty Fee Due Weekly On Every Monday By Electronic Transfer.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (True REST Is Renewable) and does the franchise offer financing support (True REST True REST has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

True REST Company Details

Here are some additional details about True REST.

Initial Investment $39,950
Veteran Incentives 10% off franchise fee
Royalty Fee 6%
Ad Royalty 2%
Cash Requirement $150,000 - $1,000,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By True REST

True REST offers several support options to its franchisees. With 36 (as of 2020) units, True REST aims to provide support to each franchise owner to help them operate a successful franchise location. True REST offers 48 hours on the job training, 24 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by True REST.

On-The-Job Training 48 hours
Classroom Training 24 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
True REST Logo

Is True REST Right For You?

True REST has gone digital! Here are all of the ways you can find True REST online. Oftentimes, you can reach out to current franchisees of True REST online. Current franchisees may be able to offer personalized insights into what it is like owning a True REST franchise and offer tips to running a successful True REST franchise location.


Why Should You Start a True REST Franchise?

Investing in a Health & Beauty franchise such as True REST can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about True REST franchise and we'll be in touch soon!

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