About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 50 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities including a free build-your-own ‘Top It’ hot breakfast, with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market.
Connect to your destination with a hotel experience from Hilton that’s vibrant, affordable and young-at-heart.
A Tru Promise
You deserve Tru’s best every day: a clean, comfortable place to stay and service with a smile. If it’s not our best, please let us know. We promise to make it right or we’ll cover your night.
Our Commitment to You
We’re committed to creating a safe and relaxing experience, including delivering an even cleaner stay from check-in to check-out. By offering continued travel flexibility and putting the health and safety of our guest and team members front and center, we will provide complete peace of mind when you stay with any of our 18 brands across the world.
Experience Something New
Close to home or across the world, Hilton is there for you with memorable offers and experiences. Check out what’s new.
Comfort Concentrated
There’s a roomful of comfort in every modern inch.
Check in. Game on.
Our lobby has everything you could ask for—pool, foosball, drinks, snacks and comfy nooks.
Company Founded
2015
Current Leadership
Christopher Nassetta, CEO
Started Franchising
2016 (5 years)
Total Number of Units
134 (as of 2020)
Part-Time / Full-Time
Full Time
Stock Ticker Symbol
HLT
How Much Does It Cost To Open A Tru by Hilton Franchise?
There are several costs associated with opening a Tru by Hilton franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.
Some franchises may have a weekly fee that the franchisee pays for operating a Tru by Hilton franchise. The weekly fee for opening a Tru by Hilton franchise is Royalty Fee Payable Monthly By The 15Th Day Of The Following Month.
The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Tru by Hilton Is Renewable) and does the franchise offer financing support (Tru by Hilton Tru by Hilton has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).
Tru by Hilton Company Details
Here are some additional details about Tru by Hilton.
| Parent Company | Hilton |
| Initial Investment | $75,000 |
| Veteran Incentives | Varies |
| Royalty Fee | 5% |
| Ad Royalty | 4% |
| Term of Agreement | 22 years |
| Absentee Ownership | No |
| Run from Home | No |
| Part Time | No |
Training and Support Offered By Tru by Hilton
Tru by Hilton offers several support options to its franchisees. With 134 (as of 2020) units, Tru by Hilton aims to provide support to each franchise owner to help them operate a successful franchise location. Tru by Hilton offers 8 hours on the job training, 103-107 hours classroom training, and No additional training.
Training and Support Offered
Here are the support options offered by Tru by Hilton.
| On-The-Job Training | 8 hours |
| Classroom Training | 103-107 hours |
| Additional Training | No |
| Ongoing Support |
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| Marketing Support |
|
Is Tru by Hilton Right For You?
Tru by Hilton has gone digital! Here are all of the ways you can find Tru by Hilton online. Oftentimes, you can reach out to current franchisees of Tru by Hilton online. Current franchisees may be able to offer personalized insights into what it is like owning a Tru by Hilton franchise and offer tips to running a successful Tru by Hilton franchise location.
Why Should You Start a Tru by Hilton Franchise?
Investing in a Travel franchise such as Tru by Hilton can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Tru by Hilton franchise and we'll be in touch soon!
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