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About Tropical Smoothie Cafe

At Tropical Smoothie Cafe, we’ve been making and serving fresh food and smoothies for as long as we can remember. In 1993, even before we opened our first Cafe, we served fresh fruit smoothies from a stand on a Florida beach. We’ve come a long way since then, but we’ve remained true to our early days of pure, wholesome food.

In 1997, we opened our first franchise in Tallahassee, Florida to give our customers a place to sit and relax while enjoying our fruit smoothies. By 1999, we added a wide range of wholesome food options to our menu that perfectly complemented our smoothies. One year later, we officially established the Tropical Smoothie Cafe name.

In 2007, we celebrated our 10 year anniversary and started our own holiday, National Flip Flop Day. On National Flip Flop Day, we raise funds to benefit Camp Sunshine and customers who visit our Cafes wearing flip flops between 2pm – 7pm receive a FREE smoothie. It’s a great day to bring on the sunshine in the lives of children with life-threatening illnesses and their families.

Today, we have over 700 franchise locations in more than 44 states and customers continue to fall in love with Tropical Smoothie Cafe as a destination for flavor. We’ve always been guided by this one simple belief: when you eat better, you feel better and when you feel better – all is better. It’s why our mission is to inspire a healthier lifestyle by serving amazing food and smoothies with a bit of tropical fun.

Own the better-for-you franchise. – Today’s consumers need an escape more than ever, and they seek out healthier food options that make them happy. We continue to share the craveability of the tropics and satisfy the tastes of our health-conscious guests. To keep up with demand, we opened 99 Cafes in 2020, and have been recognized as one of 2019’s fastest-growing franchises by Entrepreneur and Nation’s Restaurant News.

We offer a balanced mix of smoothies and food. – What clearly distinguishes Tropical Smoothie Cafe from the competition is our balanced mix of smoothies and food, serving multiple dayparts: breakfast, lunch, dinner, dessert, and snack and multiple revenue streams like dine-in, drive-thru, delivery, and catering. That mix helps drive our average ticket sales and average net revenues of $1,079,747 for the top 50% of our Franchise Owners.*

We keep it simple. – At a time when everything seems to be getting more complex, we’ve created a business model that’s simpler. We’ve done away with costly elements of food prep—there are no fryers or hoods—which keeps development costs low. Instead, there are just high-powered blenders, a convection oven, and our fresh, flavorful ingredients that win over brand fans everywhere we go.

Our Cafes are easier to operate, so you can connect with your guests and mentor a team that’s young, high-energy, and passionate about the brand. Our guests love our Cafes, and our employees enjoy the atmosphere, which helps you attract and retain high-quality team members. We’re dedicated to your success and will pair you with a trusted Franchise Business Leader that will help guide and support you along the way.

Company Founded


Current Leadership

Charles Watson, CEO

Started Franchising

1997 (24 years)

Total Number of Units

871 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Tropical Smoothie Cafe Franchise?

There are several costs associated with opening a Tropical Smoothie Cafe franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Tropical Smoothie Cafe franchise. The weekly fee for opening a Tropical Smoothie Cafe franchise is Royalty Fee Due Every Wednesday.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Tropical Smoothie Cafe Is Renewable) and does the franchise offer financing support (Tropical Smoothie Cafe Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Tropical Smoothie Cafe Company Details

Here are some additional details about Tropical Smoothie Cafe.

Initial Investment $30,000
Net Worth Requirement $350,000
Veteran Incentives 50% off franchise fee
Royalty Fee 6%
Ad Royalty 3%
Cash Requirement $125,000
Term of Agreement 15 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Tropical Smoothie Cafe

Tropical Smoothie Cafe offers several support options to its franchisees. With 871 (as of 2020) units, Tropical Smoothie Cafe aims to provide support to each franchise owner to help them operate a successful franchise location. Tropical Smoothie Cafe offers 182-222 hours on the job training, 25 hours classroom training, and At existing store additional training.

Training and Support Offered

Here are the support options offered by Tropical Smoothie Cafe.

On-The-Job Training 182-222 hours
Classroom Training 25 hours
Additional Training At existing store
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue $1M to $10M
Tropical Smoothie Cafe Logo

Is Tropical Smoothie Cafe Right For You?

Tropical Smoothie Cafe has gone digital! Here are all of the ways you can find Tropical Smoothie Cafe online. Oftentimes, you can reach out to current franchisees of Tropical Smoothie Cafe online. Current franchisees may be able to offer personalized insights into what it is like owning a Tropical Smoothie Cafe franchise and offer tips to running a successful Tropical Smoothie Cafe franchise location.


Why Should You Start a Tropical Smoothie Cafe Franchise?

Investing in a Food franchise such as Tropical Smoothie Cafe can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Tropical Smoothie Cafe franchise and we'll be in touch soon!

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