Touching Hearts At Home Logo

About Touching Hearts At Home

Touching Hearts at Home is a unique non-medical home care company that began in Minneapolis/St. Paul, Minnesota, in 1996, under the name of Caring Companions. Our franchisees provide in-home, non-medical care for seniors and those with disabilities. Owning a Touching Hearts franchise is a worthwhile investment of both time and money for entrepreneurs who desire a rewarding career. With affordable startup costs, a Touching Hearts franchise business answers a great demand in a rapidly growing market, and gives franchisees the chance to make a difference in people’s lives.

Our history and culture also set us apart from competitors. Bringing more than 30 years of franchising and senior care experience to Touching Hearts at Home, our CEO and founder, Renae Peterson, offers franchise owners leadership expertise that can’t be found anywhere else. It’s the compassion and service, which Renae herself built her career upon and teaches our franchisees today, that is our culture and is foundational to our thriving company.

Start a Touching Hearts at Home franchise with a low initial investment

Most entrepreneurs spend hundreds of thousands — if not millions — of dollars opening a new business. Not Touching Hearts at Home. We offer an affordable business to begin, with startup costs ranging from $52,900 to $75,600 for the first six months of business. These costs cover such expenses as: office space, office equipment, advertising and marketing, insurance and miscellaneous business expenses. Our proven business model takes the guess work out of opening and operating a Touching Hearts at Home franchise, which sets our franchisees up for success from day one.

As our population ages, the senior care industry is experiencing unparalleled growth, particularly in the non-medical, in-home care segment. Touching Hearts at Home is ready to meet this need to help aging seniors remain in their homes for as long as possible. We are a unique franchise offering low initial investment costs and a simple-to-manage model that positions our franchisees to be competitive in this growing market.

Touching Hearts at Home is rapidly growing and has large, open territories in high demand markets. Founded in 1996 by our CEO Renae Peterson, we’re a highly experienced franchise support team. A Touching Hearts at Home franchise is easier to run than other home care businesses; because we provide non-medical support, no prior medical training is required for our franchisees or their staff members. Best of all, our business is affordable, with a total investment ranging from $52,900 – $75,600, and you’ll need access to a minimum of $50,000 in liquid capital to get started.

Owning a Touching Hearts franchise can be both financially and personally rewarding. Our startup costs make Touching Hearts an affordable business to own. A Touching Hearts business does not just offer a potentially lucrative career for franchise owners, but it also offers personal fulfillment. Every day we improve people’s lives by helping seniors remain in their homes. Our franchise owners agree that for entrepreneurs looking for a worthwhile investment for their time, money, and energy, Touching Hearts at Home is an ideal choice for anyone looking to start a home health care business.

We’re recruiting passionate owners who are driven to make a difference in the lives of their clientele.


Purchasing a senior care franchise is not just investing your money. Investing in a Touching Hearts at Home franchise is a life-changing event. This is a truly unique opportunity to be financially successful while serving others. Given the growth of the senior care industry, and the low start-up costs for a Touching Hearts franchise, the timing could not be better.

Total Investment: $52,900 – $75,600
Franchise Fee: $39,500
Minimum Liquid Capital: $50,000
Net Worth Needed: $100,000
Business Type: Franchise

Why Franchise?

The demand for non-medical, in-home senior care is great as most seniors desire to age in their homes touching hearts franchiseBy 2030, the senior population in the U.S. will approach approximately 72 million! That means as most seniors age and want to remain in their homes if possible, there will be a great demand for the services Touching Hearts provides. In the burgeoning industry of senior care, projected to grow rapidly within the next decade, Touching Hearts at Home is in the right place at the right time.

– Touching Hearts franchise owners have potential to grow their businesses quickly

Unlike many of our competitors, Touching Hearts at Home is not saturated in markets across the country. We offer large, exclusive territories for franchising in high demand locations and are ramping up for rapid expansion nationwide.

– Touching Hearts at Home Franchise changes people’s lives

We see the opportunity to provide caregiving services to seniors as a privilege that must be met with great integrity, always putting empathy and the belief in the dignity of all people at the forefront of our work.

– A Touching Hearts team is often “first in” as loved ones make care plans for their senior family member. Touching Hearts at Home Caregivers help seniors with basic, non-medical tasks of daily living, which help to keep them out of nursing homes and continue to live in their own homes independently for as long as possible. Many of our relationships with clients span several years, even decades — making Caregivers regarded more like family members than service providers. It’s truly a fulfilling career for our franchise owners, who have given peace of mind to thousands of families and added years of quality living to their seniors’ lives.

– Touching Hearts at Home stands out from the competition

Our franchisees benefit from the unparalleled expertise of our CEO and founder, Renae Peterson. Renae has spent much of her entire career in the franchise industry. Her brother, Dallen Peterson, founded Merry Maids, of which Renae owned two Merry Maids franchises. Years later, she worked closely with ServiceMaster — as a franchisee, a franchisor and a franchise consultant. Renae founded Touching Hearts at Home, which grew into a leading home care provider in the Minneapolis/St. Paul market before she franchised it in 2007.

– We help aging seniors stay in their homes, preserving their quality of life
download-2Seniors who desire to stay in their own homes drive the demand for non-medical in-home care. We are the franchise dedicated to being the solution of choice for our seniors and their families.

– We have a passion to serve our clients by enriching their lives with quality care. We provide companion care and assistance to seniors who need help with non-medical, daily tasks of living, such as meal planning, grocery shopping, laundry or light housekeeping. Our Caregivers help clients remember to take medications on schedule, make doctor’s appointments and report to family members any concerns about their loved one’s health or home — just to name a few of the variety of tasks our Caregivers perform with their clients everyday.

– We are looking for passionate entrepreneurs who would like to own both a financially and personally rewarding business. There’s never been a better time to enter the non-medical, in-home senior care industry. Fill out the form below to start a conversation today.

Company Founded


Current Leadership

Renae Peterson, FoFranchises Under & CEO

Started Franchising

2007 (14 years)

Total Number of Units

72 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Touching Hearts At Home Franchise?

There are several costs associated with opening a Touching Hearts At Home franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Touching Hearts At Home franchise. The weekly fee for opening a Touching Hearts At Home franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Touching Hearts At Home Is Renewable) and does the franchise offer financing support (Touching Hearts At Home Touching Hearts At Home has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs).

Touching Hearts At Home Company Details

Here are some additional details about Touching Hearts At Home.

Initial Investment $39,500
Net Worth Requirement $60,000 - $80,000
Veteran Incentives 10% off franchise fee
Royalty Fee 3-5%
Cash Requirement $39,500
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By Touching Hearts At Home

Touching Hearts At Home offers several support options to its franchisees. With 72 (as of 2020) units, Touching Hearts At Home aims to provide support to each franchise owner to help them operate a successful franchise location. Touching Hearts At Home offers No on the job training, 32 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Touching Hearts At Home.

On-The-Job Training No
Classroom Training 32 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Touching Hearts At Home Logo

Is Touching Hearts At Home Right For You?

Touching Hearts At Home has gone digital! Here are all of the ways you can find Touching Hearts At Home online. Oftentimes, you can reach out to current franchisees of Touching Hearts At Home online. Current franchisees may be able to offer personalized insights into what it is like owning a Touching Hearts At Home franchise and offer tips to running a successful Touching Hearts At Home franchise location.


Why Should You Start a Touching Hearts At Home Franchise?

Investing in a Healthcare & Senior Care franchise such as Touching Hearts At Home can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Touching Hearts At Home franchise and we'll be in touch soon!

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