About Tide Cleaners

Tide Cleaners is a convenient solution that changes the way you think about caring for your laundry. We provide our customers with traditional dry-cleaning store locations, 24/7 pick-up & drop-off lockers for urban living, and a subscription-based laundry service for college students nationwide. Tide Cleaners can arm you with the help you need for laundry day, no matter your location!

When you become a Tide Cleaners Franchisee, you are joining the fastest growing dry cleaning brand in the U.S. backed by a brand that we all know and love. Tide has over a 92% brand awareness and we’ve made it even more convenient for consumers to clean their clothes with the detergent and cleaning power that they trust. Our flexible format options provide a multitude of access points that fit any market, to ensure we are able to provide dry cleaning and laundry services to all of our valued guests. Our mission is “To help our guests be at their best, so they’re ready to take on the world.”

Own a Tide Cleaners

Tide Cleaners is a blend of innovation and service that’s changing the dry cleaning experience for good. Now is a great time to get in on a ground-floor opportunity with a growing brand!

Why Tide Cleaners?

We are an instantly recognizable brand name built upon a foundation of consumer trust and developed with more than 70 years of fabric-care experience! Reach a targeted, refined clientele and work in an upscale environment — all while becoming an active member of the community you serve.

– Category Leading Innovation
– America’s #1 Laundry Detergent
– World Class Support

Training & Support

Experience world class support through a partnership with our management team, whose job is to help you make the most of your investment by providing outstanding start-up and on-going training and support in all areas of the business.

Receive exceptional training and support to ensure your guests experience world-class service! The Tide Cleaners team will provide guidance regarding standards, specifications, operating procedures, marketing, purchasing equipment and products.

Incentive Programs

Don’t miss out on the opportunity to take advantage of our exciting incentive programs! For a limited time, new franchisees will enjoy a Development Incentive Program complete with lower fees, up to $25,000 in marketing support, and reduced royalties for up to six months.

Also, be sure to ask us about the Tide Cleaners Conversion Incentive Program, where you can take advantage of lower franchisee fees and reduced royalties for six months, to convert existing, non-franchised dry cleaners to Tide Cleaners locations.

Company Founded


Current Leadership

Katie Kool, CEO

Started Franchising

2009 (12 years)

Total Number of Units

185 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Tide Cleaners Franchise?

There are several costs associated with opening a Tide Cleaners franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Tide Cleaners franchise. The weekly fee for opening a Tide Cleaners franchise is Continuing Service And Royalty Due On Or Before Thursday Of Each Week On Net Sales During Previous Week Ended.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Tide Cleaners Is Renewable) and does the franchise offer financing support (Tide Cleaners Tide Cleaners has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Tide Cleaners Company Details

Here are some additional details about Tide Cleaners.

Parent Company Agile Pursuits Franchising Inc.
Initial Investment $10,000
Net Worth Requirement $2,000,000
Royalty Fee 6.50%
Ad Royalty 4%
Cash Requirement $1,100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Tide Cleaners

Tide Cleaners offers several support options to its franchisees. With 185 (as of 2020) units, Tide Cleaners aims to provide support to each franchise owner to help them operate a successful franchise location. Tide Cleaners offers 166 hours on the job training, 16 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Tide Cleaners.

On-The-Job Training 166 hours
Classroom Training 16 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Tide Cleaners Right For You?

Tide Cleaners has gone digital! Here are all of the ways you can find Tide Cleaners online. Oftentimes, you can reach out to current franchisees of Tide Cleaners online. Current franchisees may be able to offer personalized insights into what it is like owning a Tide Cleaners franchise and offer tips to running a successful Tide Cleaners franchise location.


Why Should You Start a Tide Cleaners Franchise?

Investing in a Cleaning franchise such as Tide Cleaners can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Tide Cleaners franchise and we'll be in touch soon!

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