About The Human Bean

The Human Bean was founded in 1998 with a commitment to developing the very best coffee drive-thru in Southern Oregon. Early success led to franchising the brand and system in 2002. The Human Bean brand currently has over 200 locations open or Franchises Under development in 23 states. The Human Bean will continue growth through approved franchisees sharing the same determination and commitment to the goals of this exceptional brand.

With a passion for creating happy people and our love of coffee, we opened our first drive-thru espresso stand in Ashland Oregon in 1998. The demand for convenient, quality coffee & espresso grew, and soon after opening our original location in Ashland, we expanded to surrounding cities in Southern Oregon. The Human Bean quickly established a reputation for having friendly and experienced baristas and offering the highest quality ingredients.


Unlike nearly all other franchises, we do not charge percentage-of-sales royalty fees. We earn revenues from bulk sales of coffee and other supplies ordered from our franchised locations.
At The Human Bean, we work as a team with our franchisees; our franchisees don’t work for us by paying high royalties or charge percentage-of-sales royalty that take away from their bottom line.
Our goal is for Human Bean franchisees to enjoy the returns from their investment while receiving the benefits of being part of The Human Bean franchise.

Our building designs aren’t limited to double-sided drive-thrus. We offer a single-sided design with a menu board and order station that maintains the speed of our double-sided locations. In fact, our newest corporate store uses this design and we have found that it increases accuracy. Click here to learn more. This innovative single-sided design paired with the order station increases flexibility when choosing site locations.

Having successfully managed several corporate locations ourselves, The Human Bean franchise team delivers the experience and expertise to assist you from start to finish in opening your own The Human Bean Espresso Drive-Thru business.


There are many key components to a successful espresso drive-thru:

– Site selection
– Ease of entry and exit
– High traffic volumes (at least 15,000 cars per day)
– Located on main morning drive with great visibility from street
– Superior and consistent product
– Friendly and efficient staff
– Specialized barista hiring & training
– Building design
– Equipment layout
And much, much more

With minimal overhead costs, successful espresso drive-thrus have the potential to earn high-profit margins.

Through successfully operating our 13 high volume corporate espresso drive-thrus, The Human Bean franchise system is highly refined in drink preparation, specialty training and overall drive-thru operations.


From finding the perfect site to specialty training, our corporate team is ready to help:

– Site selection assistance
– Preliminary site plan design
– Architectural drawings of building choices
– Full equipment schedules for high volume drink production
– Complete Operations Manual
– Full branding with Trademarked name and logo
– Branded signage, graphics & marketing tools
– Branded Arabica coffee blends from our farm friendly programs
– Branded cups and other merchandise
– Specialized training prior to and during opening

Company Founded


Current Leadership

Dan Hawkins, CEO

Started Franchising

2002 (19 years)

Total Number of Units

116 (as of 2021)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A The Human Bean Franchise?

There are several costs associated with opening a The Human Bean franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a The Human Bean franchise. The weekly fee for opening a The Human Bean franchise is Does not specifiedt Charge Royalty Fee.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (The Human Bean Is Renewable) and does the franchise offer financing support (The Human Bean The Human Bean has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

The Human Bean Company Details

Here are some additional details about The Human Bean.

Initial Investment $30,000
Net Worth Requirement $500,000 - $1,000,000
Veteran Incentives $5,000 off franchise fee
Royalty Fee 1%
Ad Royalty 1%
Cash Requirement $100,000 - $200,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By The Human Bean

The Human Bean offers several support options to its franchisees. With 116 (as of 2021) units, The Human Bean aims to provide support to each franchise owner to help them operate a successful franchise location. The Human Bean offers 120 hours on the job training, No classroom training, and As needed additional training.

Training and Support Offered

Here are the support options offered by The Human Bean.

On-The-Job Training 120 hours
Classroom Training No
Additional Training As needed
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is The Human Bean Right For You?

The Human Bean has gone digital! Here are all of the ways you can find The Human Bean online. Oftentimes, you can reach out to current franchisees of The Human Bean online. Current franchisees may be able to offer personalized insights into what it is like owning a The Human Bean franchise and offer tips to running a successful The Human Bean franchise location.


Why Should You Start a The Human Bean Franchise?

Investing in a Food franchise such as The Human Bean can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about The Human Bean franchise and we'll be in touch soon!

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