Tapout Fitness Logo

About Tapout Fitness

Founded in 2014, Tapout Fitness is part of the Tapout brand family. The Tapout brand is owned by two media giants; Authentic Brands Group (ABG), a brand development, marketing and entertainment company, which owns a global portfolio of 50 lifestyle, sports, celebrity and entertainment brands, and World Wrestling Entertainment the preeminent provider of wrestling-based entertainment and one of the largest sports networks in the world.

Currently, we have 22 open locations, 33 in ‘active launch’, and more than 900 sold domestically and internationally.

Tapout Fitness is a fast growing franchise company that offers Martial Arts infused fitness facilities for adults and children of all levels. Our clubs feature Tapout Fitness branded boxing, kickboxing, boot camp and high intensity interval training (HIIT) classes, which are complemented by some of today’s hottest group fitness programming.

Why Choose the Fitness industry?

Health club memberships are growing with nearly one out of five Americans belonging to a health club. From 2011 to 2016, the annual growth rate of health clubs was 2.4%, while the growth rate among Martial Arts studios was 5.3%. The Martial Arts industry is highly fragmented, which presents a significant opportunity to become professionalized.

The Tapout Fitness Franchise Opportunity

Tapout is owned and operated by two powerhouse brands; Authentic Brands Group (ABG), a brand development, marketing and entertainment company, which owns a global portfolio of over 30 lifestyle, sports, celebrity and entertainment brands; and World Wrestling Entertainment (WWE), the preeminent provider of wrestling-based entertainment. Tapout’s executive team has more than 100 years of experience in all aspects of health, fitness and martial arts development and management.

With Tapout Fitness, you’ll have a business that has instant global brand recognition, thanks to our position as the official fitness and training partner of WWE and our prolific primary brand ambassador John Cena.


Our boutique studios offer a combination of our proprietary Tapout branded classes and Tapout Martial Arts for Kids & Adults. You will also find lockers, showers and changing rooms at many clubs.

Larger studios have a full range of cardio and free weight equipment that members can use any time.

All studios are light and airy, featuring Tapout Fitness branded merchandise, and designed to keep you motivated even if you feel like giving up.

Company Founded


Current Leadership

Marc Tascher, CEO & Chairman

Started Franchising

2015 (6 years)

Total Number of Units

28 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Tapout Fitness Franchise?

There are several costs associated with opening a Tapout Fitness franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Tapout Fitness franchise. The weekly fee for opening a Tapout Fitness franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Tapout Fitness Is Renewable) and does the franchise offer financing support (Tapout Fitness Tapout Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Tapout Fitness Company Details

Here are some additional details about Tapout Fitness.

Initial Investment $50,000
Net Worth Requirement $200,000
Veteran Incentives $5,000 off franchise fee
Royalty Fee 6%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Tapout Fitness

Tapout Fitness offers several support options to its franchisees. With 28 (as of 2020) units, Tapout Fitness aims to provide support to each franchise owner to help them operate a successful franchise location. Tapout Fitness offers 30 hours on the job training, 30 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Tapout Fitness.

On-The-Job Training 30 hours
Classroom Training 30 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Estimated Revenue Less than $1M
Tapout Fitness Logo

Is Tapout Fitness Right For You?

Tapout Fitness has gone digital! Here are all of the ways you can find Tapout Fitness online. Oftentimes, you can reach out to current franchisees of Tapout Fitness online. Current franchisees may be able to offer personalized insights into what it is like owning a Tapout Fitness franchise and offer tips to running a successful Tapout Fitness franchise location.


Why Should You Start a Tapout Fitness Franchise?

Investing in a Fitness franchise such as Tapout Fitness can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Tapout Fitness franchise and we'll be in touch soon!

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