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About Taco Bell

After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later.

At Taco Bell, we’ve had innovation on our mind since Glen Bell opened the first restaurant in 1962 in Downey, California. Always hungry for Más, we’ve grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food.

We also provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Más Scholarship program. In 2018, according to the Harris Poll EquiTrend Study, we were named America’s favorite Mexican restaurant.

Today, Taco Bell is a subsidiary of Yum! Brands Inc., which also franchises KFC and Pizza Hut. There are Taco Bell locations throughout the United States and the world.

Company Founded


Current Leadership

Mark King, CEO

Started Franchising

1964 (57 years)

Total Number of Units

7,427 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Taco Bell Franchise?

There are several costs associated with opening a Taco Bell franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Taco Bell franchise. The weekly fee for opening a Taco Bell franchise is Royalty Fees Due On The 5Th Day Following The Accounting Period In Which Sale Were Made.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Taco Bell Is Not Renewable) and does the franchise offer financing support (Taco Bell Taco Bell has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Taco Bell Company Details

Here are some additional details about Taco Bell.

Parent Company Yum! Brands Inc.
Initial Investment $25,000 - $45,000
Net Worth Requirement $1,500,000
Royalty Fee 5.50%
Ad Royalty 4.25%
Cash Requirement $750,000
Term of Agreement 25 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Taco Bell

Taco Bell offers several support options to its franchisees. With 7,427 (as of 2020) units, Taco Bell aims to provide support to each franchise owner to help them operate a successful franchise location. Taco Bell offers 400 hours on the job training, 8 hours classroom training, and Additional training available additional training.

Training and Support Offered

Here are the support options offered by Taco Bell.

On-The-Job Training 400 hours
Classroom Training 8 hours
Additional Training Additional training available
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue $1B to $10B
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Is Taco Bell Right For You?

Taco Bell has gone digital! Here are all of the ways you can find Taco Bell online. Oftentimes, you can reach out to current franchisees of Taco Bell online. Current franchisees may be able to offer personalized insights into what it is like owning a Taco Bell franchise and offer tips to running a successful Taco Bell franchise location.


Why Should You Start a Taco Bell Franchise?

Investing in a Food franchise such as Taco Bell can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Taco Bell franchise and we'll be in touch soon!

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