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About Super 8 by Wyndham

Super 8’s name is derived from its original room rate of $8.88 per night–when the first location opened in 1974 in Aberdeen, South Dakota. Since Super 8 began franchising in 1976, the motel chain has grown to more than 2,000 locations throughout the United States and Canada.

Super 8 by Wyndham’s parent company, Wyndham Hotels & Resorts, also owns Travelodge by Wyndham, Days Inn by Wyndham, Howard Johnson by Wyndham, Ramada Worldwide by Wyndham, Wingate by Wyndham, Baymont by Wyndham, Microtel Inns & Suites, Hawthorn Suites by Wyndham, and Wyndham Hotels & Resorts.

You don’t need a map to know where you’re headed. Wherever your spirit takes you, just follow the signs to Super 8. We share your passions and the soundtrack of your travel. And, when you’re here you can depend on us to leave you refueled for the day ahead.

Elevating Our Look

We’ve updated our look at all of our hotels across North America

With style and comfort in mind, our redesigned guest rooms make Super 8 your reliable roadside companion.

Company Founded


Current Leadership

Geoff Ballotti, CEO

Started Franchising

1976 (45 years)

Total Number of Units

2,925 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Super 8 by Wyndham Franchise?

There are several costs associated with opening a Super 8 by Wyndham franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Super 8 by Wyndham franchise. The weekly fee for opening a Super 8 by Wyndham franchise is Royalty Fee Due On The 3Rd Day Of Each Month (2019).

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Super 8 by Wyndham Is Renewable) and does the franchise offer financing support (Super 8 by Wyndham Super 8 by Wyndham has relationships with third-party sources which offer financing to cover the following: equipment, inventory).

Super 8 by Wyndham Company Details

Here are some additional details about Super 8 by Wyndham.

Parent Company Wyndham Hotels & Resorts
Initial Investment $25,000 - $28,000
Royalty Fee 5.50%
Ad Royalty 3%
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Super 8 by Wyndham

Super 8 by Wyndham offers several support options to its franchisees. With 2,925 (as of 2020) units, Super 8 by Wyndham aims to provide support to each franchise owner to help them operate a successful franchise location. Super 8 by Wyndham offers Up to 30 hours on the job training, 38-70 hours classroom training, and Regional workshops; customized property training additional training.

Training and Support Offered

Here are the support options offered by Super 8 by Wyndham.

On-The-Job Training Up to 30 hours
Classroom Training 38-70 hours
Additional Training Regional workshops; customized property training
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Super 8 by Wyndham Logo

Is Super 8 by Wyndham Right For You?

Super 8 by Wyndham has gone digital! Here are all of the ways you can find Super 8 by Wyndham online. Oftentimes, you can reach out to current franchisees of Super 8 by Wyndham online. Current franchisees may be able to offer personalized insights into what it is like owning a Super 8 by Wyndham franchise and offer tips to running a successful Super 8 by Wyndham franchise location.


Why Should You Start a Super 8 by Wyndham Franchise?

Investing in a Travel franchise such as Super 8 by Wyndham can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Super 8 by Wyndham franchise and we'll be in touch soon!

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