About SmartStyle
SmartStyle is a full-service hair salon with convenient locations in Walmart stores across the United States, Canada, and Puerto Rico.
At SmartStyle, you’ll have a welcoming and relaxing experience knowing our friendly, professionally trained stylists will provide you with quality service every time you visit. You’ll always leave SmartStyle with the look you want at an affordable price. And, since our salons are located inside Walmart, SmartStyle is easy to fit into your day at a time that works for you.
SmartStyle salons provide a full range of hair services including women’s haircuts, men’s haircuts, kids’ haircuts, color services, perms, styling, and waxing. Plus, hair services at SmartStyle that include a shampoo also come with a complimentary basic conditioner and scalp massage. It’s just one way we’re helping you take a moment for yourself.
To help keep you looking great between visits, SmartStyle offers a wide range of professional haircare products. Our product lines include Biolage, Paul Mitchell, Redken, DESIGNLINE, Sexy Hair, DESIGNLINE FOR MEN, Nioxin, and more.
HAIRCUTS
At SmartStyle, our skilled stylists are here to help you look and feel your best. From the quick, quality Express Haircut to a more complete haircut service—featuring shampoo, styling, and more—we’ll give you the salon experience that best suits you.
STYLING
Wedding, prom, or a special event? Amp up your hair with a specialty styling service. We offer custom updos, braids, ponytails, curls, and more. See a style you love? Bring in a photo to share with your stylist for inspiration.
COLOR PACKAGES
Change up your whole style with a hair color service and cut combination package. Your SmartStyle stylist will take a few minutes to fully understand your needs and preferences, and you’ll leave with the look you’ve always wanted for the right price.
COLOR
Changing your hair color, even if it’s just a shade lighter or darker, can transform your look, bring out your best features, and complement your skin tone. Our colorists will work with you to create the results you want, whether it’s a simple root touch-up or an all-over shade.
Company Founded
1996
Current Leadership
Hugh Sawyer, CEO
Started Franchising
2016 (5 years)
Total Number of Units
1,961 (as of 2020)
Part-Time / Full-Time
Full Time
Stock Ticker Symbol
RGS
How Much Does It Cost To Open A SmartStyle Franchise?
There are several costs associated with opening a SmartStyle franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.
Some franchises may have a weekly fee that the franchisee pays for operating a SmartStyle franchise. The weekly fee for opening a SmartStyle franchise is not specified.
The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (SmartStyle Is Renewable) and does the franchise offer financing support (SmartStyle SmartStyle has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory).
SmartStyle Company Details
Here are some additional details about SmartStyle.
Initial Investment | $39,500 |
Net Worth Requirement | $500,000 |
Veteran Incentives | $2,500 rebate on first-store franchise fee |
Royalty Fee | 5% |
Ad Royalty | 2% |
Cash Requirement | $150,000 |
Term of Agreement | Term of Master Lease |
Absentee Ownership | No |
Run from Home | No |
Part Time | No |
Training and Support Offered By SmartStyle
SmartStyle offers several support options to its franchisees. With 1,961 (as of 2020) units, SmartStyle aims to provide support to each franchise owner to help them operate a successful franchise location. SmartStyle offers No on the job training, 24 hours classroom training, and No additional training.
Training and Support Offered
Here are the support options offered by SmartStyle.
On-The-Job Training | No |
Classroom Training | 24 hours |
Additional Training | No |
Ongoing Support |
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Marketing Support |
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Estimated Revenue | $10M to $50M |

Is SmartStyle Right For You?
SmartStyle has gone digital! Here are all of the ways you can find SmartStyle online. Oftentimes, you can reach out to current franchisees of SmartStyle online. Current franchisees may be able to offer personalized insights into what it is like owning a SmartStyle franchise and offer tips to running a successful SmartStyle franchise location.
Why Should You Start a SmartStyle Franchise?
Investing in a Health & Beauty franchise such as SmartStyle can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about SmartStyle franchise and we'll be in touch soon!