About SmartStyle

SmartStyle is a full-service hair salon with convenient locations in Walmart stores across the United States, Canada, and Puerto Rico.

At SmartStyle, you’ll have a welcoming and relaxing experience knowing our friendly, professionally trained stylists will provide you with quality service every time you visit. You’ll always leave SmartStyle with the look you want at an affordable price. And, since our salons are located inside Walmart, SmartStyle is easy to fit into your day at a time that works for you.

SmartStyle salons provide a full range of hair services including women’s haircuts, men’s haircuts, kids’ haircuts, color services, perms, styling, and waxing. Plus, hair services at SmartStyle that include a shampoo also come with a complimentary basic conditioner and scalp massage. It’s just one way we’re helping you take a moment for yourself.

To help keep you looking great between visits, SmartStyle offers a wide range of professional haircare products. Our product lines include Biolage, Paul Mitchell, Redken, DESIGNLINE, Sexy Hair, DESIGNLINE FOR MEN, Nioxin, and more.


At SmartStyle, our skilled stylists are here to help you look and feel your best. From the quick, quality Express Haircut to a more complete haircut service—featuring shampoo, styling, and more—we’ll give you the salon experience that best suits you.


Wedding, prom, or a special event? Amp up your hair with a specialty styling service. We offer custom updos, braids, ponytails, curls, and more. See a style you love? Bring in a photo to share with your stylist for inspiration.


Change up your whole style with a hair color service and cut combination package. Your SmartStyle stylist will take a few minutes to fully understand your needs and preferences, and you’ll leave with the look you’ve always wanted for the right price.


Changing your hair color, even if it’s just a shade lighter or darker, can transform your look, bring out your best features, and complement your skin tone. Our colorists will work with you to create the results you want, whether it’s a simple root touch-up or an all-over shade.

Company Founded


Current Leadership

Hugh Sawyer, CEO

Started Franchising

2016 (5 years)

Total Number of Units

1,961 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A SmartStyle Franchise?

There are several costs associated with opening a SmartStyle franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a SmartStyle franchise. The weekly fee for opening a SmartStyle franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (SmartStyle Is Renewable) and does the franchise offer financing support (SmartStyle SmartStyle has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory).

SmartStyle Company Details

Here are some additional details about SmartStyle.

Initial Investment $39,500
Net Worth Requirement $500,000
Veteran Incentives $2,500 rebate on first-store franchise fee
Royalty Fee 5%
Ad Royalty 2%
Cash Requirement $150,000
Term of Agreement Term of Master Lease
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By SmartStyle

SmartStyle offers several support options to its franchisees. With 1,961 (as of 2020) units, SmartStyle aims to provide support to each franchise owner to help them operate a successful franchise location. SmartStyle offers No on the job training, 24 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by SmartStyle.

On-The-Job Training No
Classroom Training 24 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
Estimated Revenue $10M to $50M

Is SmartStyle Right For You?

SmartStyle has gone digital! Here are all of the ways you can find SmartStyle online. Oftentimes, you can reach out to current franchisees of SmartStyle online. Current franchisees may be able to offer personalized insights into what it is like owning a SmartStyle franchise and offer tips to running a successful SmartStyle franchise location.


Why Should You Start a SmartStyle Franchise?

Investing in a Health & Beauty franchise such as SmartStyle can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about SmartStyle franchise and we'll be in touch soon!

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