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About SealMaster

SealMaster is one of the world’s largest manufacturers of pavement sealer and sealcoat with over 100 pavement sealer manufacturing plants and distribution centers in the US. SealMaster also has pavement sealer manufacturing plants in Canada, China, and Mexico along with pavement sealer, sealcoat and pavement maintenance product and equipment distribution in over 50 countries. Our innovative pavement sealer formulations and state-of-the-art pavement sealer manufacturing technologies have enabled SealMaster to become the world’s number one producer of pavement sealer and sealcoat. SealMaster is simply the best pavement sealer available today.

The SealMaster® Franchise Program offers qualified entrepreneurs an excellent opportunity to become part of an organization recognized as an industry leader. Since 1969, the name SealMaster® has been synonymous with quality pavement products and equipment.

A SealMaster® Franchise enables you to manufacture SealMaster® pavement sealers on site and sell a full line of pavement maintenance products and equipment into the billion dollar pavement maintenance industry.

The territories granted to SealMaster® Franchises allow for exceptional growth potential. In many cases statewide territories are granted to Franchisees. The size of territory, the breadth of product line, and the ever increasing need for pavement maintenance are just a few of the reasons why SealMaster® is rated as such a highly attractive business opportunity.

As a SealMaster® Franchise you’ll receive intensive training and ongoing technical and sales/marketing support. Industry experience is not a requirement for becoming a SealMaster® Franchise owner. However, your desire to take control of your future and realize the rewards of owning your own business is important.

Why Franchise?

Quality Products – In addition to manufacturing SealMaster® pavement sealers – You’ll also sell a full line of pavement maintenance products and equipment including:

• Crack Fillers
• Concrete Sealing & Repair Materials
• Patching Materials
• Equipment/Parts
• Traffic Paints
• Sport Surfacing Products
• Tools & Accessories

Outstanding Service – Our commitment to quality products and service is why SealMaster® is known throughout the industry as the One-Stop-Source for pavement maintenance products & equipment.

Growth & Opportunity – The territories granted to SealMaster® franchises allow for exceptional growth potential. In many cases statewide territories are granted to franchisees. The size of territory, the breadth of product line, and the ever increasing need for pavement maintenance are just a few of the reasons why SealMaster® is rated as such a highly attractive business opportunity.

Training & Support

InFrasys, Inc. understands that effective training and ongoing support are important elements to franchise success.

Franchise Training – New SealMaster® franchise owners attend an intense two week training program at SealMaster® headquarters in Sandusky, Ohio. Training sessions include operations, product knowledge, sales, and marketing.

Operations Manual – A SealMaster® franchise receives access to a detailed operations manual covering all aspects of operating a SealMaster® franchise. Revisions are made on an ongoing basis to keep franchises updated on the most current operations and marketing techniques.

On-Site Assistance – Operations technical personnel from InFrasys, Inc. Headquarters are present on-site during the start-up phase lending assistance and guidance in all aspects of operating a SealMaster® franchise. Marketing and sales support personnel are also available for assistance with the direct sales process.

National Advertising – An on-going aggressive national advertising campaign continues to position SealMaster® as one of the most recognized names in the pavement maintenance industry. Strong brand awareness in the marketplace provides valuable support to the direct sales process.

A SealMaster® Franchise has the backing & support of a company with 30 years of industry experience.

Company Founded


Current Leadership

David Thorson , President/CEO

Started Franchising

1991 (30 years)

Total Number of Units

43 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A SealMaster Franchise?

There are several costs associated with opening a SealMaster franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a SealMaster franchise. The weekly fee for opening a SealMaster franchise is Royalty Fee Is Due Monthly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (SealMaster Is Renewable) and does the franchise offer financing support (SealMaster SealMaster has relationships with third-party sources which offer financing to cover the following: inventory).

SealMaster Company Details

Here are some additional details about SealMaster.

Parent Company InFrasys
Initial Investment $35,000
Net Worth Requirement $800,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 5%
Ad Royalty 1.50%
Cash Requirement $200,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By SealMaster

SealMaster offers several support options to its franchisees. With 43 (as of 2020) units, SealMaster aims to provide support to each franchise owner to help them operate a successful franchise location. SealMaster offers 40 hours on the job training, 80 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by SealMaster.

On-The-Job Training 40 hours
Classroom Training 80 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
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Is SealMaster Right For You?

SealMaster has gone digital! Here are all of the ways you can find SealMaster online. Oftentimes, you can reach out to current franchisees of SealMaster online. Current franchisees may be able to offer personalized insights into what it is like owning a SealMaster franchise and offer tips to running a successful SealMaster franchise location.


Why Should You Start a SealMaster Franchise?

Investing in a Home Services franchise such as SealMaster can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about SealMaster franchise and we'll be in touch soon!

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