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About Schlotzsky's

Schlotzsky’s opened in 1971 with a small restaurant on South Congress Ave. in Austin, Texas. Back then, they served only one sandwich — The Original. A unique combination of 13 ingredients served on toasted house-made sourdough bread. The Original, a sandwich as unique as the Schlotzsky’s name, is still served to this day, over 45 years later. Schlotzsky’s now spans across 35 states and has expanded their menu to serve up toasted sandwiches, artisan flatbreads, specialty pizzas, freshly tossed salads, gourmet soups and more. Schlotzsky’s is owned by Atlanta-based FOCUS Brands Inc., the franchisor and operator of over 5.5K Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s, McAlister’s Deli and Seattle’s Best Coffee on certain military bases and in certain international markets.

Why Franchise with Us?

People have been craving Schlotzsky’s® since we first opened our doors on South Congress Avenue in Austin, Texas, in 1971. Back then, there was only one sandwich on the menu, The Original®, and that sandwich made us famous. These days, our loyal fans aren’t the only ones raving about us. The restaurant industry has been giving us love, too. Now, we’re ready to impress a whole new generation of diners by adding bold, new menu items and a cool new look. Add to that our Texas-sized sales with multiple dayparts, and passionate franchise owners who aren’t afraid to be a little bit different, and you’ve got a winner – you’ve got Schlotzsky’s.

Together, the leadership teams of focus brands® and Schlotzsky’s® bring years of experience and expertise to support every area of your franchise business.

Operations & Supply Chain – You are provided with operational support from a Regional Market Leader to help ensure your restaurant is running at optimal efficiency and a full supply chain team that is dedicated to menu optimization and working to help you get the best price for all of your ingredients. When it comes to purchasing power, franchise owners benefit from leveraging the buying power of the FOCUS Brands® supply chain.

Training – Training includes at least two weeks of classes to help you and your team understand the Schlotzky’s® menu, operations standards, and philosophy of hospitality. The program includes on-the-job experience in a successful, high-volume Schlotzsky’s® restaurant. There are also training programs available for your managers.

Marketing – Our in-house marketing team knows the ins and outs of the Schlotzsky’s® customer and has developed a marketing plan that will encourage traffic to your restaurant. The national marketing campaign includes quarterly and seasonal campaigns in both traditional and digital arenas, and a Regional Market Leader is also assigned to each of your restaurants to help you create a local marketing plan perfect for your market.

Culinary Innovation – We are one of the best-positioned foodservice providers in the business with:

– State-of-the-art test kitchen facilities
– A broad base of culinary and food science skills
– An unmatched drive to innovate

Real Estate – Our team can assist you with real estate selection in suburban, rural, and semi-rural areas that have 30,000+ residential population and 15,000+ daytime population within three miles.

We also offer you:

– Some of the best real estate brokers in the industry to help you identify sites that meet our targeted criteria
– A network of other restaurants and retailers for joint development projects
– Established relationships with large developers throughout the country

Development – The Restaurant Development Team enables our franchise owners to spend less time building their restaurants and more time building their business. The team helps ensure the brand’s operational and image standards are upheld, establishes relationships with local and national vendors, and helps you monitor the construction timeline.

IT – Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Schlotzsky’s® IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.

Company Founded


Current Leadership

Jim Holthouser, CEO

Started Franchising

1976 (45 years)

Total Number of Units

339 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Schlotzsky’s Franchise?

There are several costs associated with opening a Schlotzsky’s franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Schlotzsky’s franchise. The weekly fee for opening a Schlotzsky’s franchise is Royalty Fee Is Due By Friday Every Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Schlotzsky’s Is Renewable) and does the franchise offer financing support (Schlotzsky’s Schlotzsky’s has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Schlotzsky's Company Details

Here are some additional details about Schlotzsky's.

Parent Company Focus Brands
Initial Investment $35,000
Net Worth Requirement $1,500,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 6%
Ad Royalty 4%
Cash Requirement $500,000
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Schlotzsky’s

Schlotzsky’s offers several support options to its franchisees. With 339 (as of 2020) units, Schlotzsky’s aims to provide support to each franchise owner to help them operate a successful franchise location. Schlotzsky’s offers 240 hours on the job training, 50 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Schlotzsky's.

On-The-Job Training 240 hours
Classroom Training 50 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Schlotzsky's Logo

Is Schlotzsky’s Right For You?

Schlotzsky’s has gone digital! Here are all of the ways you can find Schlotzsky’s online. Oftentimes, you can reach out to current franchisees of Schlotzsky’s online. Current franchisees may be able to offer personalized insights into what it is like owning a Schlotzsky’s franchise and offer tips to running a successful Schlotzsky’s franchise location.


Why Should You Start a Schlotzsky’s Franchise?

Investing in a Food franchise such as Schlotzsky's can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Schlotzsky's franchise and we'll be in touch soon!

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