SafeSplash/SwimLabs/Swimtastic Logo

About SafeSplash/SwimLabs/Swimtastic

For parents and individuals looking for high-quality, professional swimming education, Streamline Brands is a premium learn-to-swim and performance-based swim school that teach all skill levels ranging from the fundamentals of water safety to elite competitive instruction so that our swimmers love the water, are safe and swim for life.

Streamline Brands, the official swim school provider for USA Swimming, is the industry’s largest franchisor of swim schools. Streamline Brands and its franchisees operate schools in 22 states today Franchises Under four swim school brands: SafeSplash, Saf-T-Swim, Swimtastic, and SwimLabs. The company was formed in 2005 and has been growing ever since through organic growth and acquisitions. Today, there are more than 200 schools open or scheduled to be open in the United States, Mexico, and Istanbul.

Mission and History


When done well, swim schools become an integral element in local communities and are beloved by families. Therefore, our mission is simple; we strive to make a lasting, positive impact by providing the industry’s most consistent, premium, learn to swim program and most technologically advanced competitive swim instruction program. Together our programs offer unparalleled breadth of premium instruction in the industry’s most advanced facilities.

Why Us

Learning to Swim is not a trend, it’s a life skill

Simply put, Streamline Brands business model is unlike any other in the swim school industry. Our fundamental belief is that it is our responsibility to provide unparalleled support to our franchisees. We do this by starting with deep expertise in our industry and then passing that expertise on to our franchisees through extensive training, a dedicated relationship manager to provide business support on an ongoing basis, outstanding branding and marketing support and innovative swim lesson programming. However, what completely differentiates our support to our franchisees is our exclusive enhanced service suite (back office support). Our team of professionals take complete care of the all aspects of the back office of your school: customer service, registration, scheduling & booking, customer billing, accounting, insurance, merchant processing and management software. You are free to run your business and do the fun stuff: build customer relationships and hire and train great staff.

With our swim schools, Streamline Brands is uniquely positioned at the cross-section of a growing children’s education and enrichment market, the ever-expanding fitness and training industry, and the need to fill retail space with Amazon-proof concepts. There’s no time like NOW to leverage the Streamline Brands advantage and find success in a growing industry. Build better outcomes, do good while doing well, and make a lasting impact on your community.

Social Responsibility

Running a successful business is important, but so is giving back to your communities. This is especially true when your business is all about teaching a life skill that every child needs to have a chance to learn. That is why we started Ripples to Waves®. Ripples to Waves is a fundraising program supported by donations from our customers, our business partners, our sponsors and is managed in partnership with USA Swimming with the mission of providing swimming lessons at no cost to deserving children at all our locations.

Company Founded


Current Leadership

Matt Lane, CEO

Started Franchising

2014 (7 years)

Total Number of Units

171 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A SafeSplash/SwimLabs/Swimtastic Franchise?

There are several costs associated with opening a SafeSplash/SwimLabs/Swimtastic franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a SafeSplash/SwimLabs/Swimtastic franchise. The weekly fee for opening a SafeSplash/SwimLabs/Swimtastic franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (SafeSplash/SwimLabs/Swimtastic Is Renewable) and does the franchise offer financing support (SafeSplash/SwimLabs/Swimtastic SafeSplash/SwimLabs/Swimtastic has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

SafeSplash/SwimLabs/Swimtastic Company Details

Here are some additional details about SafeSplash/SwimLabs/Swimtastic.

Parent Company Streamline Brands
Initial Investment $35,000 - $60,000
Net Worth Requirement $300,000 - $1,500,000
Veteran Incentives 10% off franchise fee
Royalty Fee 6%
Ad Royalty 2%
Cash Requirement $60,000 - $300,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By SafeSplash/SwimLabs/Swimtastic

SafeSplash/SwimLabs/Swimtastic offers several support options to its franchisees. With 171 (as of 2020) units, SafeSplash/SwimLabs/Swimtastic aims to provide support to each franchise owner to help them operate a successful franchise location. SafeSplash/SwimLabs/Swimtastic offers 57 hours on the job training, 87 hours classroom training, and Ongoing training available additional training.

Training and Support Offered

Here are the support options offered by SafeSplash/SwimLabs/Swimtastic.

On-The-Job Training 57 hours
Classroom Training 87 hours
Additional Training Ongoing training available
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
SafeSplash/SwimLabs/Swimtastic Logo

Is SafeSplash/SwimLabs/Swimtastic Right For You?

SafeSplash/SwimLabs/Swimtastic has gone digital! Here are all of the ways you can find SafeSplash/SwimLabs/Swimtastic online. Oftentimes, you can reach out to current franchisees of SafeSplash/SwimLabs/Swimtastic online. Current franchisees may be able to offer personalized insights into what it is like owning a SafeSplash/SwimLabs/Swimtastic franchise and offer tips to running a successful SafeSplash/SwimLabs/Swimtastic franchise location.


Why Should You Start a SafeSplash/SwimLabs/Swimtastic Franchise?

Investing in a Children franchise such as SafeSplash/SwimLabs/Swimtastic can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about SafeSplash/SwimLabs/Swimtastic franchise and we'll be in touch soon!

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