RSVP Advertising Logo

About RSVP Advertising


RSVP is the Leading Direct Mail Franchise Company

At RSVP, we are lead generation and direct marketing experts. In 65+ markets from coast to coast, we help local, regional and national brands reach the right people with the right message through the right channels.

We Advertise to Mass Affluent Homeowners

Advertisers seeking to reach the mass affluent will find RSVP direct marketing solutions cost-efficient and highly-effective in driving leads that convert to sales growth.


-An Enviable Ownership Opportunity
-Using your home as a base, you’ll sell RSVP direct marketing solutions — turnkey process for design, production and mailing.
-Target Local Businesses Looking to Reach the Affluent
-The RSVP solutions help advertisers reach the mass affluent in their area ready to purchase dining and entertainment, interior and exterior home services, professional services and luxury retail.
-Proven B2B Concept

RSVP is a proven direct marketing solution, driving qualified leads to advertisers for over 30 years. We have cracked the code for lead generation with our proven B2B concept. Starting with our proprietary database, factoring in demographics, home values, expenditures, income, lifestyle data and more, we target qualified leads proven to convert. We feature advertisers in our ultra high-quality direct mail marketing solutions with digital integration, tracking conversions and driving business growth.

What We Sell – The RSVP direct marketing solutions deliver to the top single-family owner-occupied homes by value in 65+ markets from coast to coast, personalized and mailed multiple times per year, around peak buying seasons. Our direct mail products enjoy an 84% open rate and contain cards from local, regional and national advertisers. Direct mail marketing pieces are four-color, high gloss and printed on premium paper, delivered to homes in unique clear packaging, designed to standout in the mailbox and provide remarkable staying power.

Company Founded


Current Leadership

Michael Marcantonio, CEO

Started Franchising

1998 (23 years)

Total Number of Units

67 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A RSVP Advertising Franchise?

There are several costs associated with opening a RSVP Advertising franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a RSVP Advertising franchise. The weekly fee for opening a RSVP Advertising franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (RSVP Advertising Is Renewable) and does the franchise offer financing support (RSVP Advertising RSVP Advertising offers no financial support).

RSVP Advertising Company Details

Here are some additional details about RSVP Advertising.

Parent Company Alliance Franchise Brands LLC
Initial Investment $15,000
Net Worth Requirement $300,000
Veteran Incentives 25% off franchise fee
Royalty Fee 7%
Ad Royalty 1%
Cash Requirement $35,000 - $117,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By RSVP Advertising

RSVP Advertising offers several support options to its franchisees. With 67 (as of 2020) units, RSVP Advertising aims to provide support to each franchise owner to help them operate a successful franchise location. RSVP Advertising offers 24 hours on the job training, 40 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by RSVP Advertising.

On-The-Job Training 24 hours
Classroom Training 40 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is RSVP Advertising Right For You?

RSVP Advertising has gone digital! Here are all of the ways you can find RSVP Advertising online. Oftentimes, you can reach out to current franchisees of RSVP Advertising online. Current franchisees may be able to offer personalized insights into what it is like owning a RSVP Advertising franchise and offer tips to running a successful RSVP Advertising franchise location.


Why Should You Start a RSVP Advertising Franchise?

Investing in a Business Services franchise such as RSVP Advertising can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about RSVP Advertising franchise and we'll be in touch soon!

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