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About Rooter-Man

Rooter-Man was established in 1970 by CEO and Entrepreneur Donald MacDonald in North Billerica, Massachusetts. Through hard work, honesty, and a passion to solve the plumbing and drain cleaning problems of our customers, Rooter-Man grew to become one of the largest plumbing, sewer, and drain cleaning companies in the North America.

In 1981 Rooter-Man began franchising, selecting only the best of the best in the plumbing, sewer, and drain cleaning industries to operate Franchises Under the Rooter-Man trademark. As a result of tremendous growth and success, Rooter-Man has grown to a network of over 450 locations across the United States and Canada and has been named the #1 Plumbing Franchise by Entrepreneur Magazine for the last 18 years (2003-2020).

Independently Owned & Operated.

Each Rooter-Man location is locally owned and operated, and has been carefully awarded the right to provide service Franchises Under the Rooter-Man brand name after the completion of a comprehensive service training program. What this means for our customers, is that your local Rooter-Man service technicians have benefited from the training program of a national company with over 50+ years of experience. Rooter-Man values your business and customer service has always been our specialty – so let Rooter-Man be your first call for solving your plumbing, sewer, and drain problems!

Why Rooter-Man?

1. Equity in a National Brand

In today’s economy National Brands have the edge over the independent owner/operator, as consumers look to do business with brands they trust. With Rooter-Man, franchisees receive equity in Rooter-Man’s National Brand, by receiving Exclusive Use of the Rooter-Man Trademark in their territory (U.S. Patent Office registered Trademarks and System). Not only will your business grow with Rooter-Man’s National Brand, your ownership of Rooter-Man’s trademark in your territory will be an appreciating investment, which you may later sell or expand in the future.

2. Low Overhead

Rooter-Man’s Franchise System has no royalties as a percent of revenue, meaning Rooter-Man franchisees do not pay a royalty based on a percentage of sales. Rooter-Man royalty fees are a low flat rate fee based on population, making Rooter-Man a low cost franchise (Rooter-Man is currently rated in the Top 25 Low Cost Franchise Opportunities by Entrepreneur Magazine). Additionally, most Rooter-Man franchisees are able to begin their business in their homes, and therefore avoid high start-up costs due to rent, utilities, etc.

3. Profesionnal Training

Rooter-Man’s thorough on-the-job training program can make you a drain cleaning specialist before you open your business. Rooter-Man training programs outline every aspect of running a successful business, from marketing to operations and human resources. Franchisees are provided with 12 comprehensive manuals that teach them the skills to master their business and the lessons learned from over 50 years of industry experience. Additionally, Rooter-Man Franchisees from across the country frequently host training events and seminars throughout the year (exclusively for Rooter-Man franchisees), inviting all Rooter-Man locations to visit and share their knowledge.

4. Ongoing & Dedicated Support

Rooter-Man’s continuous advisory service is as close as your phone for sticky problems. In addition to phone support and training programs, Rooter-Man’s Franchisee website offers online resources and tools which are available 24/7 to help you run your business

5. Exclusive Discounts & Partnerships

Rooter-Man has taken the guess work out of “What equipment do I need?”, with a standardized equipment and purchasing plan, and exclusive discounts to leverage Rooter-Man’s national brand buying power. Franchisees may purchase other equipment if they choose, though all equipment necessary for Rooter-Man operations can be purchased through a subsidiary of Rooter-Man at discounted prices.

Networking with Over 776 Locations

We refer to becoming a Rooter-Man Franchisee as Joining the Rooter-Man Team, because that’s exactly what Rooter-Man is all about, teamwork. With a network of over 776 Rooter-Man locations the networking possibilities are endless, and the information sharing among Rooter-Man locations is one of the system’s strongest benefits.

Company Founded


Current Leadership

Donald MacDonald, CEO

Started Franchising

1981 (40 years)

Total Number of Units

757 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Rooter-Man Franchise?

There are several costs associated with opening a Rooter-Man franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Rooter-Man franchise. The weekly fee for opening a Rooter-Man franchise is Royalty Fees Are Due On The 10Th Day Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Rooter-Man Is Renewable) and does the franchise offer financing support (Rooter-Man Rooter-Man has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll).

Rooter-Man Company Details

Here are some additional details about Rooter-Man.

Parent Company A Corp
Initial Investment $3,975 - $39,750
Net Worth Requirement $25,000
Royalty Fee Varies
Ad Royalty Varies
Cash Requirement $10,000
Term of Agreement 5 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By Rooter-Man

Rooter-Man offers several support options to its franchisees. With 757 (as of 2020) units, Rooter-Man aims to provide support to each franchise owner to help them operate a successful franchise location. Rooter-Man offers 8-16 hours on the job training, 16 hours classroom training, and 2-day training seminar additional training.

Training and Support Offered

Here are the support options offered by Rooter-Man.

On-The-Job Training 8-16 hours
Classroom Training 16 hours
Additional Training 2-day training seminar
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Rooter-Man Right For You?

Rooter-Man has gone digital! Here are all of the ways you can find Rooter-Man online. Oftentimes, you can reach out to current franchisees of Rooter-Man online. Current franchisees may be able to offer personalized insights into what it is like owning a Rooter-Man franchise and offer tips to running a successful Rooter-Man franchise location.


Why Should You Start a Rooter-Man Franchise?

Investing in a Home Services franchise such as Rooter-Man can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Rooter-Man franchise and we'll be in touch soon!

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