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About Rhea Lana's Franchise Systems Inc.

Rhea Lana’s Children’s Consignment has very humble beginnings. Like in a small living room beginnings. Rhea Lana sought out high quality kids’ items at low cost for her children, but she could not afford the new name brands and boutique clothes for her kids. So, she became an expert at shopping garage sales and consignment stores, always on the hunt for the amazing bargain. Since she could always use extra money, she would hold a garage sale and absolutely couldn’t believe that shoppers offered a nickel when she knew it was worth at least $7.50! She was also frustrated with her experience at consignment stores, who often lost her valuable items and offered no explanation.

In 1995, Dave left the corporate world and they moved their young family from the panhandle of Texas to Conway, Arkansas so he could begin a new job in full time ministry. Over the next 2 years, there was an idea forming in Rhea Lana’s heart and mind. She thought it would be fun to invite some girls to get together and buy and sell each other’s clothes?

So, in the fall of 1997, when her youngest child was heading off to preschool a few mornings a week, she decided to send out invitations to The Children’s Clothing Exchange. Her husband told her she could get the bulk postage rate if she came up with a hundred names, so she worked hard to come up with 100 moms to invite. She was tickled when 11 friends actually responded! They brought her their clothes, and she did the rest – washed, ironed, priced, and tagged everything. Dave and Rhea Lana moved all of the furniture out of their living room and piled it into their bedroom. She rented 3 clothing racks and held our first sale. They even had a few shoppers!

After that very first sale, Dave suggested they computerize everything so that consignors could enter their items online, which would enable them to generate barcoded tags. She told him that he was crazy, there was no way women were going to do that! In 1997, unless moms were involved in the business community or corporate world, home computers were unnecessary. Moms certainly didn’t use email or surf the web in those days. As usual, her husband was right and ahead of his time. From that time until now, they have worked hard on developing their unique, copyrighted software and they continually strive to increase and improve its operating functions.

She organized and held consignment sales in her home for the next several years. Each year they added another room of the house. Looking back, she says it was really nutty. They had piles of clothes everywhere, that she was preparing and pricing for other moms. Eventually, the sale expanded into their entire house, including the garage.

It’s always been important to her, even in those days, that our shoppers have a high-quality experience and that we guaranteed consignors’ items. When consignors came to pick up their check, if an item was missing, she always paid them for it. Simply because, that’s how she would have wanted to be treated all those years ago when her valuable items were lost by consignment stores.

Her neighbors were glad when they finally moved the sale out of our home – it had grown beyond moms who were her friends. Since then, she has learned how to have high quality events in many different venues. Over the years, she kept trying new things, learning more about business, and finding the right formulas with marketing, customer service, establishing systems, and more.

Over the last 24 years, Rhea Lana’s has grown to a nationally recognized, award-winning franchise with over 100 franchises, in 24 states and counting. Rhea Lana’s started as a business to serve young families and has experienced tremendous growth over the last two decades, however the core values prevail.

Rhea Lana’s offers moms around the country what every family is looking for: the chance to earn a paycheck off outgrown items, purchase high quality pieces at budget-friendly prices, and business opportunities for parents searching for flexibility.

Our Mission:

To serve with love and integrity, families everywhere with inviting, excellent and valuable children’s consignment events.

Why RHea Lana’s?

At Rhea Lana’s not only do we work hard together, but we have fun and live life together. We are excited about the future of serving families across America! We are currently in 24 states and continually expanding.​

Franchising now for 13 years, we are experts and leaders in the consignment event industry. With Franchise Business Review, for 10 consecutive years, we rank nationally in the top 50 for franchisee satisfaction. We have over 100 franchises nationwide and are rapidly expanding. ​

Our development team looks forward to talking with you soon about our award-winning, nationally ranked franchising company.

What Opportunities Come From a Rhea Lana’s Franchise?

Rhea Lana’s franchisees serve families by helping them stretch their children’s clothing budget. They also make significant donations to help underprivileged children and local foster families. Rhea Lana’s is a fun and fulfilling way to be a leader in your community!

While Rhea Lana’s makes no financial performance guarantees, our franchisees have also found this business to be a great way to add a supplemental income. Some have even stepped away from Corporate America. Whatever your goal, here is a list of the top 10 sales revenues in 2020!

How much work is Rhea Lana’s ownership?

Rhea Lana owners have the flexibility to work around their busy schedules. As moms, we know how valuable this can be. Working just a few hours in the off season weekly and then building to a more full-time position once event season begins will give you year-round flexibility. Plus, you can schedule your event around the time of year that is best for your family. Win-Win!

Company Founded


Current Leadership

Rhea Lana Riner, President & CEO

Started Franchising

2008 (13 years)

Total Number of Units

100 (as of 2020)

Part-Time / Full-Time

Part Time

How Much Does It Cost To Open A Rhea Lana’s Franchise Systems Inc. Franchise?

There are several costs associated with opening a Rhea Lana’s Franchise Systems Inc. franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Rhea Lana’s Franchise Systems Inc. franchise. The weekly fee for opening a Rhea Lana’s Franchise Systems Inc. franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Rhea Lana’s Franchise Systems Inc. Is Renewable) and does the franchise offer financing support (Rhea Lana’s Franchise Systems Inc. Rhea Lana’s Franchise Systems Inc. offers no financial support).

Rhea Lana's Franchise Systems Inc. Company Details

Here are some additional details about Rhea Lana's Franchise Systems Inc..

Parent Company Rhea Lana's
Initial Investment $11,900 - $14,900
Royalty Fee 3-1%
Term of Agreement 5 years
Absentee Ownership No
Run from Home No
Part Time Yes

Training and Support Offered By Rhea Lana’s Franchise Systems Inc.

Rhea Lana’s Franchise Systems Inc. offers several support options to its franchisees. With 100 (as of 2020) units, Rhea Lana’s Franchise Systems Inc. aims to provide support to each franchise owner to help them operate a successful franchise location. Rhea Lana’s Franchise Systems Inc. offers 30 hours on the job training, 30 hours classroom training, and As needed additional training.

Training and Support Offered

Here are the support options offered by Rhea Lana's Franchise Systems Inc..

On-The-Job Training 30 hours
Classroom Training 30 hours
Additional Training As needed
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Rhea Lana’s Franchise Systems Inc. Right For You?

Rhea Lana’s Franchise Systems Inc. has gone digital! Here are all of the ways you can find Rhea Lana’s Franchise Systems Inc. online. Oftentimes, you can reach out to current franchisees of Rhea Lana’s Franchise Systems Inc. online. Current franchisees may be able to offer personalized insights into what it is like owning a Rhea Lana’s Franchise Systems Inc. franchise and offer tips to running a successful Rhea Lana’s Franchise Systems Inc. franchise location.


Why Should You Start a Rhea Lana’s Franchise Systems Inc. Franchise?

Investing in a Children franchise such as Rhea Lana's Franchise Systems Inc. can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Rhea Lana's Franchise Systems Inc. franchise and we'll be in touch soon!

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