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About Red Roof

James Trueman, a builder and contractor, opened the first Red Roof Inn in Columbus, Ohio, in 1972. The company’s original slogan, “Sleep Cheap,” was reflective of its initial nightly room rates of $8.50. Today the economy hotel chain, which began franchising in 1996, has locations throughout the country, but primarily in the Midwest, Southern, and Eastern U.S. The brand underwent a nationwide $200 million renovation in 2012, and also introduced Red Roof Plus+, a brand extension that includes upgraded amenities and services.

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 550 properties in the U.S.

Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan.

The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can “Sleep Easy. Spend Less.”

The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room.

Company Founded


Current Leadership

Andrew Alexander, President

Started Franchising

1996 (25 years)

Total Number of Units

597 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Red Roof Franchise?

There are several costs associated with opening a Red Roof franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Red Roof franchise. The weekly fee for opening a Red Roof franchise is Royalty Fee Due On The Date Specified On The Invoice.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Red Roof Is Renewable) and does the franchise offer financing support (Red Roof Red Roof offers no financial support).

Red Roof Company Details

Here are some additional details about Red Roof.

Initial Investment $30,000
Royalty Fee 4.50%
Ad Royalty 4%
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Red Roof

Red Roof offers several support options to its franchisees. With 597 (as of 2020) units, Red Roof aims to provide support to each franchise owner to help them operate a successful franchise location. Red Roof offers 9 hours on the job training, 24 hours classroom training, and Regional workshops additional training.

Training and Support Offered

Here are the support options offered by Red Roof.

On-The-Job Training 9 hours
Classroom Training 24 hours
Additional Training Regional workshops
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Red Roof Right For You?

Red Roof has gone digital! Here are all of the ways you can find Red Roof online. Oftentimes, you can reach out to current franchisees of Red Roof online. Current franchisees may be able to offer personalized insights into what it is like owning a Red Roof franchise and offer tips to running a successful Red Roof franchise location.


Why Should You Start a Red Roof Franchise?

Investing in a Travel franchise such as Red Roof can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Red Roof franchise and we'll be in touch soon!

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