Qdoba Mexican Eats Logo

About Qdoba Mexican Eats

Anthony Miller and partner Robert Hauser brought San Francisco-style burritos to Denver, Colorado, with the opening of the first Qdoba Mexican Grill in 1995. The company began franchising in 1997, and in 2003, it was acquired by Jack in the Box Inc.

With more than 700+ locations in 47 states, our footprint and loyal fan base are some of the reasons we’re a leading brand in the Mexican fast-casual restaurant space. And we’re growing, with room to fill in existing markets and expand into new ones with passionate operators like you.

Our menu includes classics like tacos, burritos, and nachos as well as seasonal options like mango salsa. We freshly prepare our delicious food in-house, grilling, slicing, dicing, spicing, smashing, braising, and sautéing every single day. And our guests can’t get enough. They love our hand-smashed guacamole, freshly grilled chicken and steak, hand-diced pico de gallo, and slow roasted pulled pork. And don’t forget our craveable queso. Our fans don’t.

Spanning a variety of dayparts, from breakfast to late night and everything in between, we appeal to a broad range of demographics. By offering the most ingredients in the Mexican restaurant space we keep guests coming back for more.

QDOBA is growing, and our franchisees are seeing consistent returns.

Company Founded


Current Leadership

Keith Guilbault, CEO

Started Franchising

1997 (24 years)

Total Number of Units

736 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Qdoba Mexican Eats Franchise?

There are several costs associated with opening a Qdoba Mexican Eats franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Qdoba Mexican Eats franchise. The weekly fee for opening a Qdoba Mexican Eats franchise is Royalty Fee Is Due Weekly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Qdoba Mexican Eats Is Renewable) and does the franchise offer financing support (Qdoba Mexican Eats Qdoba Mexican Eats has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory).

Qdoba Mexican Eats Company Details

Here are some additional details about Qdoba Mexican Eats.

Initial Investment $30,000
Net Worth Requirement $500,000 - $1,000,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 5%
Ad Royalty 1.25%
Cash Requirement $350,000 - $1,000,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Qdoba Mexican Eats

Qdoba Mexican Eats offers several support options to its franchisees. With 736 (as of 2020) units, Qdoba Mexican Eats aims to provide support to each franchise owner to help them operate a successful franchise location. Qdoba Mexican Eats offers 360 hours on the job training, 9 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Qdoba Mexican Eats.

On-The-Job Training 360 hours
Classroom Training 9 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Qdoba Mexican Eats Right For You?

Qdoba Mexican Eats has gone digital! Here are all of the ways you can find Qdoba Mexican Eats online. Oftentimes, you can reach out to current franchisees of Qdoba Mexican Eats online. Current franchisees may be able to offer personalized insights into what it is like owning a Qdoba Mexican Eats franchise and offer tips to running a successful Qdoba Mexican Eats franchise location.


Why Should You Start a Qdoba Mexican Eats Franchise?

Investing in a Food franchise such as Qdoba Mexican Eats can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Qdoba Mexican Eats franchise and we'll be in touch soon!

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