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About Pure Barre

Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes.

Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming.

In 2018 Pure Barre joined the Xponential Fitness family of boutique fitness brands. Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness space – including Pilates, indoor cycling, stretch, rowing, dance and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, and most recently, Pure Barre.

Why Pure Barre?

Strong National Brand

Not only is Pure Barre the largest barre brand in the world, it is one of the world’s largest franchised fitness brands with more than 500 locations open across North America & Canada.

Multiple Revenue Streams

Between barre classes, teacher training and a growing demand for premium active-wear, you have multiple revenue streams available to you as an owner.

Always Innovating

Never willing to settle, Pure Barre is constantly evolving, to ensure we are delivering the best experience for our franchise owners and members worldwide.The Pure Barre member experience in-studio is ever-changing with consistent updates to our class choreography and music, as well as the introduction of new classes and programming.

Robust Support

From the minute you sign your agreement, we provide extensive support to guide you through all areas of the business including site selection, construction & design, recruitment, sales & marketing support, and on-going training. Throughout the opening process and beyond, we are here to help. Plus, you can tap into our amazing network of passionate franchise owners to learn and grow together. Pure Barre is also owned by Xponential Fitness, the curator of the best brands across each vertical of boutique fitness. With decades of fitness franchising experience to utilize, Pure Barre’s team has the resources and industry knowledge to support your success.

Company Founded

2001

Current Leadership

Anthony Geisler, CEO

Started Franchising

2009 (12 years)

Total Number of Units

563 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Pure Barre Franchise?

There are several costs associated with opening a Pure Barre franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Pure Barre franchise. The weekly fee for opening a Pure Barre franchise is Royalty Fee Is Paid Weekly Based On The Gross Of Sales Of Franchised Business During The Preceding Business Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Pure Barre Is Renewable) and does the franchise offer financing support (Pure Barre Pure Barre has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Pure Barre Company Details

Here are some additional details about Pure Barre.

Parent Company Xponential Fitness
Initial Investment $60,000
Net Worth Requirement $500,000
Royalty Fee 7%
Ad Royalty 2%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Pure Barre

Pure Barre offers several support options to its franchisees. With 563 (as of 2020) units, Pure Barre aims to provide support to each franchise owner to help them operate a successful franchise location. Pure Barre offers No on the job training, 20.5 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Pure Barre.

On-The-Job Training No
Classroom Training 20.5 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Pure Barre Logo

Is Pure Barre Right For You?

Pure Barre has gone digital! Here are all of the ways you can find Pure Barre online. Oftentimes, you can reach out to current franchisees of Pure Barre online. Current franchisees may be able to offer personalized insights into what it is like owning a Pure Barre franchise and offer tips to running a successful Pure Barre franchise location.

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Why Should You Start a Pure Barre Franchise?

Investing in a Fitness franchise such as Pure Barre can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Pure Barre franchise and we'll be in touch soon!

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