ProSource Wholesale Logo

About ProSource Wholesale

Established in 1991, ProSource Wholesale® is the industry leader when it comes to understanding and meeting the unique needs of trade professionals and clients. We serve builders, contractors, remodelers, installers, interior designers, architects, real estate professionals, and more —providing exceptional offerings you won’t find anywhere else in the industry.

ProSource goes all-out to exceed the needs of our trade pro members, no matter how big or small the project. We offer a staggering mix of name-brand home improvement products — and we make them available at the lowest possible prices, thanks to our extraordinary buying power.

As one of North America’s top wholesalers, we boast stunning home improvement showrooms across the U.S. and Canada, each independently owned and operated. There, you’ll get an up-close look at our impressive floorcovering selection, featuring carpet, hardwood, laminate, stone, and luxury vinyl tile, as well as our kitchen and bath offerings, including cabinets, countertops, faucets, sinks, and so much more.

Beyond the fabulous product offerings and exceptionally low prices, ProSource provides something that truly sets us apart: an online, comprehensive, project management service. Homeowners and trade pros alike enjoy the industry perks of setting up a myProSource account to keep track of project inspiration, product picks, design advice, and budget.

Think of ProSource as your home improvement matchmaker. On your own, or with the help of a dedicated account manager, you can connect 24/7 with anyone or everyone who’s involved in your project. The myProSource Project Center account lets you share visions and ideas with one another to take the guesswork out of the process. And it’s all in one convenient place.


Like a strong community, a productive company culture has underpinnings that describe how and why we work together.

The following is a summary of our values, inspired by input from employees throughout our entire company, from franchise owners to showroom staff to corporate executives.

These values are rooted in business strategy as much as they are in our hearts, and we look forward to sharing with you the deeper meaning behind each of them.

Company Founded


Current Leadership

Eric Bernstein, President

Started Franchising

1991 (30 years)

Total Number of Units

146 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A ProSource Wholesale Franchise?

There are several costs associated with opening a ProSource Wholesale franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a ProSource Wholesale franchise. The weekly fee for opening a ProSource Wholesale franchise is Royalty Fee Is Due On The 15Th Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (ProSource Wholesale Is Renewable) and does the franchise offer financing support (ProSource Wholesale ProSource Wholesale offers no financial support).

ProSource Wholesale Company Details

Here are some additional details about ProSource Wholesale.

Parent Company CCA Global Leadership
Initial Investment $46,450
Net Worth Requirement $1,000,000
Veteran Incentives $26,450 off franchise fee
Royalty Fee 3%
Ad Royalty 1%
Cash Requirement $300,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By ProSource Wholesale

ProSource Wholesale offers several support options to its franchisees. With 146 (as of 2020) units, ProSource Wholesale aims to provide support to each franchise owner to help them operate a successful franchise location. ProSource Wholesale offers No on the job training, 53 hours classroom training, and Regional training additional training.

Training and Support Offered

Here are the support options offered by ProSource Wholesale.

On-The-Job Training No
Classroom Training 53 hours
Additional Training Regional training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is ProSource Wholesale Right For You?

ProSource Wholesale has gone digital! Here are all of the ways you can find ProSource Wholesale online. Oftentimes, you can reach out to current franchisees of ProSource Wholesale online. Current franchisees may be able to offer personalized insights into what it is like owning a ProSource Wholesale franchise and offer tips to running a successful ProSource Wholesale franchise location.


Why Should You Start a ProSource Wholesale Franchise?

Investing in a Retail franchise such as ProSource Wholesale can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about ProSource Wholesale franchise and we'll be in touch soon!

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