Our Town America Logo

About Our Town America

It was in 1972, while running a retail business, that my father discovered the power of welcoming my new neighbors. It, as all of the other media I attempted, had its flaws. However, it didn’t take long for him to realize the unparalleled, long-term benefit of reaching out to people while they were in the midst of adjusting to their new surroundings.

He did this by inviting them in with a genuine, one time gift. The results were simple to measure: they tried his food. From that point on, he continued to see many of the same faces return time after time — with no need for further advertising. Just good food and great service kept them coming back. The math was easy. His investment of less than a dollar resulted in bringing in a family worth hundreds of dollars every year.

Over 45 years later, businesses still struggle to find new customers. And there are a lot more ways to reach people. Our simple, yet powerful, concept of Inviting New Movers into a business still works more effectively than all of the others. Getting people in your doors to experience what you have to offer is still all that matters. Our Town America does that by reaching your most likely future customers — your new neighbors.

The only thing that has changed since 1972 is our distribution process. We’ve grown from welcoming a few hundred new families each month, to introducing over 6 million people per year to local businesses. Despite the necessary changes and innovation to keep up with our fast-paced growth, we maintain the highest integrity and quality in all aspects of our program.

Our Mission – Our two-fold mission has remained the same after 45 years: 1) to help new movers adjust and feel welcomed into their community by recommending local reputable businesses, and 2) to help local business sponsors reach a new audience of new movers every month, resulting in new loyal and long-term customers every month.

Why Franchise with Us?

-Unlimited Income Potential
-Work from Home
-Proprietary Management Software
-E-Mail Marketing Portal Provided

Why only put out a welcome mat for new movers when you can roll out the red carpet?

-45+ year track record
-Unmatched filtration process which produces the highest quality list of new movers
-We mail all New Movers, not just homeowners
-We mail one-time Welcoming Gift Certificates, as opposed to standard, periodic coupons
-We send automatic follow-up mailings
-Exclusive “Positive Postings” program that tracks positive New Mover feedback
-Solely target local communities by welcoming new movers, not a mass mailer
-Developed proprietary management software for franchisees so they can easily manage their franchise on-the-go, along with full security and tracking features, mobile applications, social media and loyalty programs

Company Founded


Current Leadership

Michael Plummer Jr., CEO/President

Started Franchising

2004 (17 years)

Total Number of Units

63 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Our Town America Franchise?

There are several costs associated with opening a Our Town America franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Our Town America franchise. The weekly fee for opening a Our Town America franchise is Royalty Fee Due On The 1St Day Of Each Month For That Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Our Town America Is Renewable) and does the franchise offer financing support (Our Town America Our Town America has relationships with third-party sources which offer financing to cover the following: franchise fee).

Our Town America Company Details

Here are some additional details about Our Town America.

Initial Investment $47,500
Net Worth Requirement $160,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 5%
Ad Royalty to 1%
Cash Requirement $70,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By Our Town America

Our Town America offers several support options to its franchisees. With 63 (as of 2020) units, Our Town America aims to provide support to each franchise owner to help them operate a successful franchise location. Our Town America offers 40 hours on the job training, 40 hours classroom training, and At designated location additional training.

Training and Support Offered

Here are the support options offered by Our Town America.

On-The-Job Training 40 hours
Classroom Training 40 hours
Additional Training At designated location
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue Less than $1M
Our Town America Logo

Is Our Town America Right For You?

Our Town America has gone digital! Here are all of the ways you can find Our Town America online. Oftentimes, you can reach out to current franchisees of Our Town America online. Current franchisees may be able to offer personalized insights into what it is like owning a Our Town America franchise and offer tips to running a successful Our Town America franchise location.


Why Should You Start a Our Town America Franchise?

Investing in a Business Services franchise such as Our Town America can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Our Town America franchise and we'll be in touch soon!

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