About Mooyah Burgers, Fries, & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes.

Founded in 2007, the Plano, Texas-based company only uses fresh, never-frozen Certified Angus Beef® and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering and a loyalty Rewards App so you can earn free food. MOOYAH, with nearly 100 open restaurants, has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.”

The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013.

Why Mooyah?


Where other burger franchises just sort of exist within cities, MOOYAH makes it a point to become involved within the communities we serve. We have established ourselves as America’s neighborhood hangout, and take pride in being part of school fundraisers, Little League post-game celebrations, community-building events and more in each one of our adopted hometowns.


In addition to the 150 years of restaurant experience in our Executive team, both our Chairman of the Board and our President have been Franchise Owners in multiple brands, so they truly understand the benefit of strong relations and direct, ongoing support. Our leadership team is always just a phone call away.


Our Franchise Owners believe that making seriously good food doesn’t have to be such serious business. From the open, welcoming design of our new restaurants to the friendly Team Members who work at each of our locations, MOOYAH is committed to prioritizing FUN for our Franchise Owners, staff, and Guests.

Company Founded


Current Leadership

Tony Darden, President & COO

Started Franchising

2007 (14 years)

Total Number of Units

83 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Mooyah Burgers, Fries, & Shakes Franchise?

There are several costs associated with opening a Mooyah Burgers, Fries, & Shakes franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Mooyah Burgers, Fries, & Shakes franchise. The weekly fee for opening a Mooyah Burgers, Fries, & Shakes franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Mooyah Burgers, Fries, & Shakes Is Renewable) and does the franchise offer financing support (Mooyah Burgers, Fries, & Shakes Mooyah Burgers, Fries, & Shakes has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory).

Mooyah Burgers, Fries, & Shakes Company Details

Here are some additional details about Mooyah Burgers, Fries, & Shakes.

Parent Company Mooyah Franchising LLC
Initial Investment $40,000
Net Worth Requirement $600,000 - $1,000,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 6%
Ad Royalty 3%
Cash Requirement $250,000 - $750,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Mooyah Burgers, Fries, & Shakes

Mooyah Burgers, Fries, & Shakes offers several support options to its franchisees. With 83 (as of 2020) units, Mooyah Burgers, Fries, & Shakes aims to provide support to each franchise owner to help them operate a successful franchise location. Mooyah Burgers, Fries, & Shakes offers 134 hours on the job training, 23 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Mooyah Burgers, Fries, & Shakes.

On-The-Job Training 134 hours
Classroom Training 23 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Mooyah Burgers, Fries, & Shakes Right For You?

Mooyah Burgers, Fries, & Shakes has gone digital! Here are all of the ways you can find Mooyah Burgers, Fries, & Shakes online. Oftentimes, you can reach out to current franchisees of Mooyah Burgers, Fries, & Shakes online. Current franchisees may be able to offer personalized insights into what it is like owning a Mooyah Burgers, Fries, & Shakes franchise and offer tips to running a successful Mooyah Burgers, Fries, & Shakes franchise location.


Why Should You Start a Mooyah Burgers, Fries, & Shakes Franchise?

Investing in a Food franchise such as Mooyah Burgers, Fries, & Shakes can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Mooyah Burgers, Fries, & Shakes franchise and we'll be in touch soon!

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