Moe's Southwest Grill Logo

About Moe's Southwest Grill

MOE is one of the biggest engineering companies in Denmark. We are now more than 900 employees spread out across Denmark and subsidiaries in Norway and the Philippines. MOE is part of Artelia Group, a multidisciplinary consultancy group specialising in the sectors of building construction, infrastructure and industry. Artelia has a total of 5900 employees and an annual turnover of more than €681m. They keep offices in more than 30 countries across Europe, Africa, The Middle East, Asia and America. The group is 100% owned by employees and management.

Why Franchise?

Our passion for fun and flavor make us the go-to brand for those who crave adventurous, authentically Southwest flavors. Moe’s Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category based on the 2017 Harris Poll EquiTrend® Study, for the second year in a row†, and we have more than 700 restaurants in 40 states with a lot more room to grow. And like the Southwest itself, the future looks bold and bright for our concept. Mexican has now eclipsed Pizza as the 2nd largest category behind burgers and fast casual dining continues to grow at a healthy pace.

At Moe’s, we celebrate everyone’s true flavor. It’s a place where we engage, excite and inspire you to unleash your unique tastes. That’s why we dare to create with the eclectic style, fresh attitude, and spontaneous spice of the sizzling Southwest. We pass our passion on to everyone we serve – enthusiastically welcoming you, inspiring you and doing whatever it takes to help make your flavor authentically yours. We live for entertaining your senses with fresh food theater and a one-of-a-kind atmosphere that’s bold, bright and full of life. Each day, the Moe’s system fries up over 60K lbs of chips, freshly prepares over 40K lbs of salsa, dices 25K lbs of tomatoes and 10K lbs of peppers and onions – we take our made in-house ingredients seriously. Hear the sizzle of the piping hot grill and take in the aromas of roasted peppers and seasoned meats. And we put a fearlessly Southwestern slant on every made-to-order meal. From inspired creations to original Moe’s burritos and bowls, we take every taste further.

OUR BRAND BELIEF – We believe in celebrating everyone’s true flavor.

OUR BRAND PROMISE – We promise to engage, excite and inspire you to unleash your unique tastes.

OUR BRAND PILLARS – Honestly Awesome Food. Rock Star Service. Shareable Experiences.

INCREDIBLE GROWTH. AMAZING ACCOLADES – Moe’s Southwest Grill® has experienced tremendous growth since we first opened in 2000. Our independent spirit and adventurous outlook make us ideal choice for franchise owners who share our values. Fantastic food and fun-loving attitude keep loyal fans of the brand coming back for more.

Company Founded


Current Leadership

Jim Holthouser, CEO

Started Franchising

2001 (20 years)

Total Number of Units

697 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Moe’s Southwest Grill Franchise?

There are several costs associated with opening a Moe’s Southwest Grill franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Moe’s Southwest Grill franchise. The weekly fee for opening a Moe’s Southwest Grill franchise is Royalty Fee Due On The Friday Of Each Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Moe’s Southwest Grill Is Renewable) and does the franchise offer financing support (Moe’s Southwest Grill Moe’s Southwest Grill has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Moe's Southwest Grill Company Details

Here are some additional details about Moe's Southwest Grill.

Parent Company Focus Brands LLC
Initial Investment $30,000
Net Worth Requirement $100,000 - $600,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 5%
Ad Royalty 2%
Cash Requirement $150,000
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Moe’s Southwest Grill

Moe’s Southwest Grill offers several support options to its franchisees. With 697 (as of 2020) units, Moe’s Southwest Grill aims to provide support to each franchise owner to help them operate a successful franchise location. Moe’s Southwest Grill offers 159 hours on the job training, 22.5 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Moe's Southwest Grill.

On-The-Job Training 159 hours
Classroom Training 22.5 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Moe's Southwest Grill Logo

Is Moe’s Southwest Grill Right For You?

Moe’s Southwest Grill has gone digital! Here are all of the ways you can find Moe’s Southwest Grill online. Oftentimes, you can reach out to current franchisees of Moe’s Southwest Grill online. Current franchisees may be able to offer personalized insights into what it is like owning a Moe’s Southwest Grill franchise and offer tips to running a successful Moe’s Southwest Grill franchise location.


Why Should You Start a Moe’s Southwest Grill Franchise?

Investing in a Food franchise such as Moe's Southwest Grill can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Moe's Southwest Grill franchise and we'll be in touch soon!

Related Franchises

Browse other franchises in the Food and Mexican Food category


When our fans are craving a Chili Dog, they think.

Liquid Capital Required: $250,000 Request free info
Zaxby’s Franchising LLC

Zaxby's is the creation of childhood friends Zach McLeroy and.

Liquid Capital Required: $500,000 Request free info
Wings Etc.

Not Your Average, Everyday Sports Bar Founded in 1994 in.

Liquid Capital Required: $200,000 Request free info
Ziggi’s Coffee

Ziggi's Coffee has developed a franchise program focused on the.

Liquid Capital Required: $90,000 - $100,000 Request free info
Walk-On’s Sports Bistreaux

Walk-On’s Franchises under Brandon Landry and Jack Warner became fast.

Liquid Capital Required: $400,000 Request free info