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About Merry Maids

Dallen W. Peterson founded Merry Maids in 1979 in Omaha, Nebraska. The company cleans more than 300,000 homes, apartments and condominiums each month in North America. It has franchises in Denmark, Hong Kong, Japan and the United Kingdom. In 1988 Merry Maids joined the ServiceMaster Quality Service Network, which includes franchise companies AmeriSpec, Terminix and Furniture Medic. Merry Maids is based in Memphis, Tennessee.

Merry Maids® is so much more than just a home cleaning service. We are a company dedicated to giving our customers back the time they deserve to enjoy the things they love. We put The Extra In Your Ordinary ®, restoring balance to your life by taking care of your home. Life flies by in the blink of an eye, so it’s crucial to stop and enjoy it. With Merry Maids®, you can do just that.

Merry Maids is the world leader in the residential industry with more than 1,000 cleaning franchises in the U.S. and Canada, and more opening all the time.

An Award-Winning Home Cleaning Company with Decades of Experience

There is a very good reason why Merry Maids® is the leading house cleaning franchise in the nation. Since 1979, we have been delivering unrivaled customer service combined with exceptional results. Our name is recognized throughout the country, and our customers continually come back to us for repeat services. When you become one of our franchises, you’ll have access to everything that has helped us become one of the most well-known professional home cleaning service providers in the United States, from unrivaled training and support to four decades of industry experience.

Why Own a Merry Maids Franchise?

At Merry Maids®, we are convinced that our house cleaning franchise is the best choice for both new entrepreneurs as well as seasoned business owners. Our maid franchise owners have the backing of a company with decades of experience, name recognition, and so much more.

Our house cleaning franchise offers:

– High brand awareness
– Exclusive territories
– Proprietary cleaning systems
– Training by full-time instructors
– Expert business, marketing, and technical support
– Business operations software
– Dedicated marketing support

Our team members are an incredibly important part of the Merry Maids family, employees at Merry Maids are offered a variety of growth and development opportunities, competitive pay, and many more great benefits!

Our Established Model

One of the biggest benefits of opening your own Merry Maids® franchise is your access to our established model. So many businesses don’t survive because of poor planning and a model that isn’t practical. With us, our 40-year history is proof that we are doing something right. We’ve won numerous awards and offer unrivaled name recognition.

Training, Support & Marketing

Whether you have a great deal of experience with cleaning companies or are a novice entrepreneur, there’s no need to worry when you are a part of the Merry Maids® team. From day one, you’ll receive the in-depth training and support needed to launch your business. We train you to train your home cleaners or team members to help you develop the best team representing you in the field.

It doesn’t stop there. We’ll be with you as long as you are with us and provide ongoing marketing support to put your business in front of the eyes in your community.

Company Founded


Current Leadership

Aster Angagaw, President

Started Franchising

1980 (41 years)

Total Number of Units

1,708 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Merry Maids Franchise?

There are several costs associated with opening a Merry Maids franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Merry Maids franchise. The weekly fee for opening a Merry Maids franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Merry Maids Is Renewable) and does the franchise offer financing support (Merry Maids Merry Maids offers no financial support).

Merry Maids Company Details

Here are some additional details about Merry Maids.

Parent Company The ServiceMaster Co. LLC
Initial Investment $37,500 - $51,500
Net Worth Requirement $90,000
Veteran Incentives 20% off franchise fee
Royalty Fee 5-7%
Ad Royalty 1.30%
Cash Requirement $35,000
Term of Agreement 5 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Merry Maids

Merry Maids offers several support options to its franchisees. With 1,708 (as of 2020) units, Merry Maids aims to provide support to each franchise owner to help them operate a successful franchise location. Merry Maids offers 10 hours on the job training, 65 hours classroom training, and Additional training in Memphis, Tennessee and regional locations additional training.

Training and Support Offered

Here are the support options offered by Merry Maids.

On-The-Job Training 10 hours
Classroom Training 65 hours
Additional Training Additional training in Memphis, Tennessee and regional locations
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Merry Maids Right For You?

Merry Maids has gone digital! Here are all of the ways you can find Merry Maids online. Oftentimes, you can reach out to current franchisees of Merry Maids online. Current franchisees may be able to offer personalized insights into what it is like owning a Merry Maids franchise and offer tips to running a successful Merry Maids franchise location.


Why Should You Start a Merry Maids Franchise?

Investing in a Cleaning franchise such as Merry Maids can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Merry Maids franchise and we'll be in touch soon!

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