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About Lawn Doctor

Since its inception in 1967, Lawn Doctor has established itself as a leader in the lawn care industry through innovative technology, its ability to satisfy the needs of consumers on a national level, and its development and expansion within the industry. With over 525 franchise locations across the United States, Lawn Doctor is among the nation’s leading lawn care companies. We specialize in custom lawn care solutions for residential and business consumers. If you’re looking to start a business of your own while maintaining your career, shift from being an employee to a business owner or build a new revenue stream in retirement, Lawn Doctor’s business model is ideal.

Our History

The co-founders of Lawn Doctor were Bob Magda & Tony Giordano. In the mid-1960s, the two friends were starting out – in Matawan, New Jersey. Bob was apprenticing at Singer Sewing Machine Manufacturing, while Tony was the owner of a small hardware store located on Main Street. When construction started on a nearby housing development, new homeowners flocked to Tony’s store with questions about creating and caring for their lawns. As an accomplished entrepreneur as well as a natural salesperson who enjoyed explaining things, Tony welcomed the questions. The desire for lawn advice grew so great that Tony began conducting special workshops in lawn care each Sunday morning. Every week, he attracted crowds that were standing-room only. But Tony grew disheartened upon seeing homeowners spend so much money, time and effort doing their own lawn care without getting the desired results. After Tony discussed his frustration with Bob, the two of them decided they would start their own lawn care business. Auto Lawn – the predecessor to Lawn Doctor – came to life with a handshake.

Why Lawn Doctor

As you consider what to do with your yard this spring, know that if you’re looking for an incredible, weed-free lawn – minus mosquitoes and ticks – plus straight talk and no-nonsense results, we’ve got you covered.

We Save You Time

You work hard, and want to relax on the weekends and enjoy your yard with your family and friends. Why would you want to spend your time fertilizing, seeding or aerating your lawn and applying yard pest control? Let Lawn Doctor do the heavy lifting. So you can simply relax, put your feet up and have the lawn of your dreams.

We’ve Got you Covered

We offer a variety of treatments to help your lawn look its best, from power seeding to pH balancing to a variety of additional services designed to keep your lawn green, healthy and beautiful. We also offer tick control and mosquito control services that protect your entire yard and allow you to safely enjoy time outside with friends, family and pets.

If you are looking for organic lawn care, we can help you as well. We also offer custom programs, as we understand that each homeowner has

individual needs for their yards.

We Guarantee it!

Our lawn care service professionals make it their business to get your yard in the best shape of its life, and to keep it that way via regular maintenance. Most importantly we back it up with the best guarantee in the business.

– If you’re not 100% satisfied–we’ll make it right. It’s that simple.*

Company Founded


Current Leadership

Scott Frith, CEO

Started Franchising

1967 (54 years)

Total Number of Units

592 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Lawn Doctor Franchise?

There are several costs associated with opening a Lawn Doctor franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Lawn Doctor franchise. The weekly fee for opening a Lawn Doctor franchise is Royalty Fees Are Payable Weekly On The Net Revenues Of The Preceding Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Lawn Doctor Is Renewable) and does the franchise offer financing support (Lawn Doctor Lawn Doctor has relationships with third-party sources which offer financing to cover the following: equipment, inventory, payroll).

Lawn Doctor Company Details

Here are some additional details about Lawn Doctor.

Parent Company Lawn Doctor Inc.
Initial Investment $35,000
Net Worth Requirement $200,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 10%
Ad Royalty 10%
Cash Requirement $60,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By Lawn Doctor

Lawn Doctor offers several support options to its franchisees. With 592 (as of 2020) units, Lawn Doctor aims to provide support to each franchise owner to help them operate a successful franchise location. Lawn Doctor offers 10 hours on the job training, 60 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Lawn Doctor.

On-The-Job Training 10 hours
Classroom Training 60 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Lease Negotiation
  • Field Operations
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Estimated Revenue $10M to $50M
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Is Lawn Doctor Right For You?

Lawn Doctor has gone digital! Here are all of the ways you can find Lawn Doctor online. Oftentimes, you can reach out to current franchisees of Lawn Doctor online. Current franchisees may be able to offer personalized insights into what it is like owning a Lawn Doctor franchise and offer tips to running a successful Lawn Doctor franchise location.


Why Should You Start a Lawn Doctor Franchise?

Investing in a Home Services franchise such as Lawn Doctor can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Lawn Doctor franchise and we'll be in touch soon!

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