la Madeleine French Bakery & Cafe

About la Madeleine French Bakery & Cafe

Since opening the doors of our first location in 1983, la Madeleine has grown from a single local bakery to a beloved French café concept with approximately 85 locations nationwide. Our plan is to continue growth with new cafés in our existing markets, as well as in new franchise markets.

Our passion for serving handcrafted, crave-worthy country French-inspired dishes makes us a favorite with critics and guests alike. Our casual French home atmosphere and versatile menu makes us the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly “bonjour” and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it’s no wonder our guests keep coming back

Why Franchise?

Our passion for French dishes and homey atmosphere makes us a favorite with guests and business partners alike. Our helpful and friendly attitude isn’t something we just keep in the kitchen, we continue it into all aspects of our business. Lending a helping hand is just one of the ways we would like to welcome you into the la Madeleine family as a franchisee.

We’re Here to Help

With REAL ESTATE, our in-house team will help you find a location that fits the business plan and make the proper negotiations.

-Market evaluation and planning
-Site selection assistance
-LOI and contract negotiation assistance
-In-house real estate resources
-Identifying and securing local representation

CONSTRUCTION – From conducting site visits to monitoring construction, we are there every step of the way to help the project run smoothly.

-Project review and site visits
-Design review
-Establish contractor bidder list
-Prototype design
-Post-construction punch list review
-Monitor construction process

MARKETING – La Madeleine will assist you with creating marketing materials and a plan for PR, starting before opening day and then every day thereafter.

-Grand opening assistance
-PR resources and guest relations support
-Local marketing support
-Loyalty Program with corresponding Mobile App and Rewards
-National promotional events

OPERATIONS – Once things are all up and running, we assist our franchisees with continuous support and training for day-to-day needs.

-Ongoing field support
-Store opening assistance
-Continuous training
-Extensive six-week training program for Operations Directors, General Managers and Managers
-Ongoing culinary development

PURCHASING – We make sure you stay all stocked up on everything you need with assistance with supplier communication and budget guidance.

-Supplier and vendor negotiations
-Purchasing assistance for equipment and non-food related items
-Ongoing evaluation of product costs

TECHNOLOGY – System communication is smooth sailing with all of our technology integrations.

-Integrated menu management from POS systems to online ordering systems
-No tablets for approved integrated aggregators, online marketplaces and delivery services
-Integrated loyalty system, online ordering and third-party delivery with POS
-Catering Management System