About Kiddie Academy

For nearly 40 years, Kiddie Academy®️ Educational Child Care has been a leader in education-based child care. The company serves families and their children ages 6 weeks to 12 years old, offering full-time care, before- and after-school care and summer camp programs. Kiddie Academy’s proprietary Life Essentials®️ curriculum, supporting programs, methods, activities and techniques help prepare children for school while nurturing a lifelong love of learning.

Kiddie Academy is committed to quality education and the highest standards in child care. We are also frequently honored as a leader in the franchising and business industries. Among our most recent recognitions are:

o A top 10-ranking in Forbes Magazine’s 2019 Best Franchises to Buy list
o 19 straight years listed on Entrepreneur Magazine’s Franchise 500 and ranked on the magazine’s Top Franchises for Veterans list
o Rankings on Franchise Times’ Fast & Serious and Top 200+ lists
o Rankings on Franchise Gator’s Top 100 Franchises and Fastest-Growing Franchises lists
o Ranked on FranchiseConnect Magazine’s Top 100 Education Franchises list
o Listings on the Baltimore Business Journal’s Top Private Companies (Baltimore area) and Fast 50 rankings

Why Kiddie Academy?

An investment in a Kiddie Academy franchise is an investment in yourself. As a Franchisee, you’ll enjoy a level of work-life harmony that people spend their entire careers seeking. And you’ll be an important part of a nationally respected leader in educational child care—providing a vital resource for families in your community.

We’re invested in you – As a Kiddie Academy Franchisee, you’ll have the dedicated support of our full-time subject matter experts. Our experienced team will help you establish goals and give you the tools needed to achieve them. We’re here for you every step of the way—from site selection to Grand Opening and beyond.

Site Selection Support – The ideal space is waiting. We’ll help you find it.
Our dedicated national real estate team will use demographic and psychographic data along with our years of commercial real estate experience to help you select the ideal site for your franchise. Your future Academy can be purchased or leased. To fit the needs of your community, it can be developed as a new building, a retrofit of an existing structure or within a shopping center or office park.

Financing- We’ll help you find the lending solution that’s right for you.
Our finance team is here to work with you from site selection through loan closing, Grand Opening and beyond. We’ll leverage our strong relationships with national and regional lenders to help you secure financing. We’ll also train you how to develop your loan package and help to review your business plan before you submit it to lenders.

Construction – We take the burden out of building your Academy.
Our construction team has supported our franchisees in the construction of over 250 Academies. Using this knowledge and expertise, we’ll help you navigate through the development process to keep your project moving—from providing concept plans to assisting with the zoning process and guiding your Kiddie Academy construction.

Initial Support – Setting you up for confidence from day one (and beyond).
Your training will start right away. By the time you begin classroom and hands-on training at our headquarters in Maryland, you’ll already have a strong sense of our brand and best practices. There, you and your Academy Director will learn all about our proprietary Life Essentials® curriculum and educational philosophy and our best operating practices.

Marketing – Localized support with the power of a national brand.
We’ll help develop a customized marketing strategy and tactics to drive enrollment throughout your first year of operation—and every year after. And you’ll have access to our best practices, new technologies, innovations and expertise.

Support After Opening – Ongoing advice from our experts.
Your dedicated business consultant will visit your Academy regularly, provide additional training and share best practices in education, operations and marketing. Each consultant is paired with a limited number of Franchisees, so you’ll have quality time and year-round access to thorough business counseling and guidance from our experienced team.

Company Founded


Current Leadership

Gregory Helwig, CEO

Started Franchising

1992 (29 years)

Total Number of Units

263 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Kiddie Academy Franchise?

There are several costs associated with opening a Kiddie Academy franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Kiddie Academy franchise. The weekly fee for opening a Kiddie Academy franchise is Royalty Fee Due On Monday Of Each Week, On Revenues Generated During The Week That Ended Nine Days Earlier.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Kiddie Academy Is Renewable) and does the franchise offer financing support (Kiddie Academy Kiddie Academy has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Kiddie Academy Company Details

Here are some additional details about Kiddie Academy.

Parent Company Essential Brands Inc.
Initial Investment $135,000
Net Worth Requirement $750,000
Veteran Incentives $25,000 off franchise fee
Royalty Fee 7%
Ad Royalty 2%
Cash Requirement $250,000
Term of Agreement 15 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Kiddie Academy

Kiddie Academy offers several support options to its franchisees. With 263 (as of 2020) units, Kiddie Academy aims to provide support to each franchise owner to help them operate a successful franchise location. Kiddie Academy offers No on the job training, 105 hours classroom training, and Online training additional training.

Training and Support Offered

Here are the support options offered by Kiddie Academy.

On-The-Job Training No
Classroom Training 105 hours
Additional Training Online training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing

Is Kiddie Academy Right For You?

Kiddie Academy has gone digital! Here are all of the ways you can find Kiddie Academy online. Oftentimes, you can reach out to current franchisees of Kiddie Academy online. Current franchisees may be able to offer personalized insights into what it is like owning a Kiddie Academy franchise and offer tips to running a successful Kiddie Academy franchise location.


Why Should You Start a Kiddie Academy Franchise?

Investing in a Children franchise such as Kiddie Academy can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Kiddie Academy franchise and we'll be in touch soon!

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