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About Keller Williams

As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.

Keller Williams Realty Inc. is the world’s largest real estate franchise by agent count, with approximately 800 offices and more than 150,000 associates across the the Americas, Europe, Africa and Asia. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders.

Keller Williams is more than a name over the door. Our company, our offices and our teams are powered by passionate associates who have a mutual interest in succeeding and changing the real estate industry. In the early days of Keller Williams, Gary Keller asked his top associates a simple question: “How can we build a company that everyone will want to join, and no one will want to leave?” Thirty-plus years later, the guiding practices and principles they agreed to have reshaped an entire industry..

An Interdependent Company Built By Agents, For Agents.

– Shares the Rewards through Profit Share and Growth Share
– Opens the Books
– Empowers Associates through an Associate Leadership Council
– Agrees to a Shared Mission, Vision, Values, Belief System and Perspective

Home to the Tech-Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish. Keller Williams Realty franchise offers an interdependent business model that supports agents and brokers working as a team to maximize productivity and company profits.

Our mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Behind each successful market centre or region is a team of high-performing and entrepreneurial franchisees, dedicated to developing and growing the Keller Williams network.

Company Founded


Current Leadership

Gary Keller, Chairman & CEO

Started Franchising

1987 (34 years)

Total Number of Units

1,055 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Keller Williams Franchise?

There are several costs associated with opening a Keller Williams franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Keller Williams franchise. The weekly fee for opening a Keller Williams franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Keller Williams Is Renewable) and does the franchise offer financing support (Keller Williams Keller Williams offers no financial support).

Keller Williams Company Details

Here are some additional details about Keller Williams.

Parent Company Keller Williams Realty Int'l.
Initial Investment $35,000
Royalty Fee 6%
Ad Royalty $1K/yr.
Cash Requirement $150,000
Term of Agreement 5 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Keller Williams

Keller Williams offers several support options to its franchisees. With 1,055 (as of 2020) units, Keller Williams aims to provide support to each franchise owner to help them operate a successful franchise location. Keller Williams offers 40 hours on the job training, 40 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Keller Williams.

On-The-Job Training 40 hours
Classroom Training 40 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Keller Williams Right For You?

Keller Williams has gone digital! Here are all of the ways you can find Keller Williams online. Oftentimes, you can reach out to current franchisees of Keller Williams online. Current franchisees may be able to offer personalized insights into what it is like owning a Keller Williams franchise and offer tips to running a successful Keller Williams franchise location.


Why Should You Start a Keller Williams Franchise?

Investing in a Real Estate franchise such as Keller Williams can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Keller Williams franchise and we'll be in touch soon!

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