Image Studios Logo

About Image Studios

In 2009, brothers Jason & Shaun Olsen saw potential to disrupt the traditional salon industry with a new and innovative business model that would change the way established salon professionals owned and operated their businesses. After many late-night meetings, phone calls, road trips across the country (and sketches on who knows how many napkins), IMAGE Studios® was born. He teamed up with his brother Shaun, and engaged the help of industry pro Megan Oviatt to help create the first Image Studios® located in Draper, Utah. As IMAGE Studios® continued to develop and grow, we quickly identified our core values of creativity, freedom, and success.

There is an entire universe filled with values, but these core values truly embody everything we do at IMAGE Studios®. They guide our company and define our culture, they help explain why we do business the way we do, they guide us in making decisions, and they articulate what we stand for. These core values resonate with each person who is part of the IMAGE Studios® family, which is why we find such a close connection with each of our salon professionals. We are changing the traditional salon industry one studio at a time. It’s your salon, your way only at IMAGE Studios®. There are numerous discount hair care franchises such as Great Clips, Supercuts, Fantastic Sams and Hair Cuttery. The upscale salon niche is highly fragmented without any real franchise or corporate brand.

Most of this upscale segment is dominated by independent salons that generally do not have enough professional business training, marketing experience and continual education to stay current and relevant for long-term success.

The IMAGE Studios franchise fills these numerous voids in this vast market. Our model is stable, profitable and scalable. Our high-end design, incredible branding and marketing system will help you run your salon business easily, so you can focus on expanding additional locations, exploring other interests while creating a profitable future for you and your family.

Now is an excellent time to become an IMAGE Studios franchisee. We are now reviewing applications and considering locations across the country. We are looking for select investors who want to be a part of something incredible.

Why an Image Studios Franchise?


Our proven business model provides a flexible, needs-based platform for health and beauty professionals to open their own salon easily, without the typical investment required to open their own business. We also provide ongoing training and education to your professionals through our IMAGE Pro Business training program that assists them in effectively running their own business. First-time entrepreneurs and experienced business owners alike can benefit from this incredible opportunity.



14% – The beauty industry is projected to grow 14% annually for the period 2012 – 2022 (compared to 11% for all other sectors). The salon and spa industry is a vibrant and growing component of the U.S. economy, but franchise establishments represent only 9% of all businesses. This industry is highly fragmented with no clear leader making it the perfect opportunity for Image Studios 360 to become the #1 studio salon franchise in the country.

$75B – The salon and hair-care industry is a $75-billion-a-year industry that’s growing rapidly year over year. Within that industry, you’d be hard-pressed to find a more stable and scaleable franchise chain than IMAGE Studios®, which is poised to take over this growing segment of the salon industry over the next 10 years. It’s one of the few industries that fares well during any economic condition. Good, bad, or everything in between, people still want to look good, and the numbers show.

1,128,450 – Overall, more than 1.1 million professionals work in personal appearance occupations in the United States, according to the Bureau of Labor Statistics. Individuals in these occupations have a much higher rate of self-employment, as compared to the overall workforce. The beauty industry is full of entrepreneurs looking to open their own salon, and IMAGE Studios® provides the perfect solution.

Company Founded


Current Leadership

Jason Olsen, CEO/FoFranchises Under

Started Franchising

2015 (6 years)

Total Number of Units

22 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Image Studios Franchise?

There are several costs associated with opening a Image Studios franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Image Studios franchise. The weekly fee for opening a Image Studios franchise is Royalty Fees Due Every Friday.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Image Studios Is Renewable) and does the franchise offer financing support (Image Studios Image Studios has relationships with third-party sources which offer financing to cover the following: startup costs, equipment).

Image Studios Company Details

Here are some additional details about Image Studios.

Initial Investment $49,750
Net Worth Requirement $1,000,000
Royalty Fee 5.50%
Ad Royalty 1%
Cash Requirement $500,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Image Studios

Image Studios offers several support options to its franchisees. With 22 (as of 2020) units, Image Studios aims to provide support to each franchise owner to help them operate a successful franchise location. Image Studios offers No on the job training, 30 hours classroom training, and Ongoing training weekly additional training.

Training and Support Offered

Here are the support options offered by Image Studios.

On-The-Job Training No
Classroom Training 30 hours
Additional Training Ongoing training weekly
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Image Studios Logo

Is Image Studios Right For You?

Image Studios has gone digital! Here are all of the ways you can find Image Studios online. Oftentimes, you can reach out to current franchisees of Image Studios online. Current franchisees may be able to offer personalized insights into what it is like owning a Image Studios franchise and offer tips to running a successful Image Studios franchise location.


Why Should You Start a Image Studios Franchise?

Investing in a Health & Beauty franchise such as Image Studios can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Image Studios franchise and we'll be in touch soon!

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