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About HomeSmart Int'l.

In 2000, Matt Widdows believed that the real estate industry had been left behind in technology and systems to support real estate agents in their day to day business needs. Agents and their clients lived and communicated online and they now expected to find answers and resources at their fingertips. Matt wanted to combine traditional real estate concepts with innovation and a technology approach. This thought gave birth to the HomeSmart “low-fee, high-value” brokerage model.

Matt believed in the opportunities the real estate industry provided and wanted a brokerage model that welcomed every individual. His vision was to utilize technologies that supported systems and services to make both the agent and the brokerage successful. This approach would provide long-term growth and stability for the brokerage and ensure success for the agent.

“Low-fee, high-value” brokerage services has deeper meaning to our mission. It’s who we are and guides everything we do. See, anyone can charge low fees but it’s the way that we are able to consistently deliver high value that is the real “secret sauce” that makes HomeSmart special. HomeSmart’s technology stands apart from anything else offered in the real estate industry!

Our systems minimize redundancies to make life easier for the agent and for the brokerage. At HomeSmart, we take pride in streamlining our technologies making it available to the end user with — our favorite term — “a click of a button”! With HomeSmart, technology and SMART execution is a way of life. It’s taking the time to do things right no matter how big or small the task, so our agents and brokerages have time to provide the best services available to their clients.

Company Founded


Current Leadership

Matt Widdows, CEO & FoFranchises Under

Started Franchising

2005 (16 years)

Total Number of Units

164 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A HomeSmart Int’l. Franchise?

There are several costs associated with opening a HomeSmart Int’l. franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a HomeSmart Int’l. franchise. The weekly fee for opening a HomeSmart Int’l. franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (HomeSmart Int’l. Is Renewable) and does the franchise offer financing support (HomeSmart Int’l. HomeSmart Int’l. offers no financial support).

HomeSmart Int'l. Company Details

Here are some additional details about HomeSmart Int'l..

Initial Investment $20,000
Net Worth Requirement $150,000
Royalty Fee Varies
Ad Royalty 4%
Cash Requirement $50,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By HomeSmart Int’l.

HomeSmart Int’l. offers several support options to its franchisees. With 164 (as of 2020) units, HomeSmart Int’l. aims to provide support to each franchise owner to help them operate a successful franchise location. HomeSmart Int’l. offers No on the job training, 40 hours classroom training, and Virtual training additional training.

Training and Support Offered

Here are the support options offered by HomeSmart Int'l..

On-The-Job Training No
Classroom Training 40 hours
Additional Training Virtual training
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Field Operations
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is HomeSmart Int’l. Right For You?

HomeSmart Int’l. has gone digital! Here are all of the ways you can find HomeSmart Int’l. online. Oftentimes, you can reach out to current franchisees of HomeSmart Int’l. online. Current franchisees may be able to offer personalized insights into what it is like owning a HomeSmart Int’l. franchise and offer tips to running a successful HomeSmart Int’l. franchise location.


Why Should You Start a HomeSmart Int’l. Franchise?

Investing in a Real Estate franchise such as HomeSmart Int'l. can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about HomeSmart Int'l. franchise and we'll be in touch soon!

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