Floor Coverings International Logo

About Floor Coverings International

Floor Coverings International flooring franchise disrupts the $116 billion residential flooring industry for good. While the rest of the industry still makes consumers leave their homes to visit a big box store to make a personal and important decision for their homes, Floor Coverings International brings the flooring store directly to our customers’ kitchen tables. Our revolutionary model of ease and convenience has been rewarded with the highest NET Promoter Score in our industry. In today’s world, where homeowners are focused on safety and convenience for their home improvement projects, Floor Coverings International stands out as a brand that has brought a new way of servicing customers to the flooring industry.

As a franchise opportunity, Floor Coverings International also stands out. Ours is a business built on relationships to provide our customers with the very best in-home flooring experience in North America! Our proven business model has also helped hundreds of entrepreneurs thrive – in a business that is simple-to-run and easy to scale. Our large, protected territories cover an area with over $40 million worth of residential flooring opportunity, and our exceptional training and ongoing support help franchisees capitalize on this $40 million opportunity in their markets. With 170 locations currently open in the United States and Canada, Floor Coverings International is ready to rapidly expand across the country. Our commitment to giving back extends beyond the four walls of our customers’ homes and into the communities in which our customers live, work and play.

Why Franchise?

A Business Model Designed for Growth – Floor Coverings International is a simple business to own, run and scale – but most importantly – it’s fun! In the $450 Billion home remodeling industry, there’s no other business model like Floor Coverings International.

Our franchisees are the go-to resources for custom flooring, and they get to play the role of the flooring expert they see on HGTV every time they visit a home. By bringing a 3,000 product mobile showroom directly to homeowners, our franchise owners are positioned as experts who can deliver custom solutions and exceed customer expectations.

Outstanding Training & Support Means You Don’t Need Experience to Thrive – When you franchise with Floor Coverings International, you’re joining a brand that has decades of experience in helping entrepreneurs thrive in business. Our initial training and support program focuses intensively on the first two years of your business, where we will work side-by-side with you to help make you an impactful, dynamic owner of a growing business. This is how we’ll support you:

– Developing an annual business plan
– Ongoing marketing support
– Ongoing business development coaching
– Ongoing sales process coaching
– Ongoing field visits and on-the-job training
– Access to industry-leading products and pricing
– Software to keep you informed on key business analytics
– Access to industry professionals committed to your success

“We take the investment our franchise owners make incredibly seriously,” Wood says. “We know that our role as a franchisor means that we have to deliver a business model that is capable of strong growth and profit-potential, as well as ongoing training and support that will help our franchise owners prosper over the long-term. We’ve worked hard to develop a training platform that is truly effective, and by taking out the guesswork involved with owning a business, our franchise owners are flourishing.”

Floor Coverings International Franchise is Growing Fast – If you’re ready to leave the corporate world and realize your dream of starting a business that allows you to be creatively and professionally fulfilled, Floor Coverings International is ready to get you there.

What does it cost to own a Floor Coverings International franchise?

Floor Coverings International is one of the most affordable franchise opportunities in the $450 billion home remodeling market. The total costs of ownership ranges from $154,300 to $223,000 and includes your franchise fee, startup package, working capital and our digital media marketing services to help you establish an online presence and begin generating leads quickly. With incredible brand recognition, a simple business model, and a leadership team that has your back, Floor Coverings International is ready to help you own a business that makes an impact for consumers.

Company Founded


Current Leadership

Tom Wood, President & CEO

Started Franchising

1989 (32 years)

Total Number of Units

170 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Floor Coverings International Franchise?

There are several costs associated with opening a Floor Coverings International franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Floor Coverings International franchise. The weekly fee for opening a Floor Coverings International franchise is Continuing Royalty Fee Due By The 9Th Day Of The Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Floor Coverings International Is Renewable) and does the franchise offer financing support (Floor Coverings International Floor Coverings International has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Floor Coverings International Company Details

Here are some additional details about Floor Coverings International.

Parent Company FirstService Brands
Initial Investment $57,900
Net Worth Requirement $200,000
Veteran Incentives 10% off franchise fee
Royalty Fee 5%
Ad Royalty 3%
Cash Requirement $50,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Floor Coverings International

Floor Coverings International offers several support options to its franchisees. With 170 (as of 2020) units, Floor Coverings International aims to provide support to each franchise owner to help them operate a successful franchise location. Floor Coverings International offers No on the job training, 143 hours classroom training, and Regional meetings & national convention additional training.

Training and Support Offered

Here are the support options offered by Floor Coverings International.

On-The-Job Training No
Classroom Training 143 hours
Additional Training Regional meetings & national convention
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Floor Coverings International Logo

Is Floor Coverings International Right For You?

Floor Coverings International has gone digital! Here are all of the ways you can find Floor Coverings International online. Oftentimes, you can reach out to current franchisees of Floor Coverings International online. Current franchisees may be able to offer personalized insights into what it is like owning a Floor Coverings International franchise and offer tips to running a successful Floor Coverings International franchise location.


Why Should You Start a Floor Coverings International Franchise?

Investing in a Retail franchise such as Floor Coverings International can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Floor Coverings International franchise and we'll be in touch soon!

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