European Wax Center Logo

About European Wax Center

European Wax Center began as a family-owned business. Since 2004, we’ve provided our guests with a first-class waxing experience centering around: Our proprietary Comfort Wax®

• Private waxing suites
• A crisp, clean environment
• And the most professionally trained estheticians in the industry

European Wax Center began as a family-owned salon where two brothers had an idea to revolutionize the waxing experience. They knew that finding the right wax was key—so they set out to craft a formula that nourished the skin while also making the act of waxing virtually pain-free. The creation of our proprietary Comfort Wax® helped propel European Wax Center to become the #1 wax specialty personal care brand in the United States with over 800 centers nationwide. From day one, we’ve been putting our values into action to delight our guests with an exceptional waxing experience.


-As the leader in the beauty and waxing service category, every guest who leaves EWC doesn’t just walk out, they strut out.
-European Wax Center is the largest business in a fast growing, highly fragmented market.
-European Wax Center has been in business since 2004 and has been franchising for over 11 years.
-A strong values-driven business model.
-Our services and products and market are category differentiators and are only found at EWC.
-We offer ongoing, comprehensive and results-driven support for our franchisees.
-European Wax Center is recognized by the beauty and franchise industries as an award-winning market leader.

Company Founded


Current Leadership

David Berg, CEO

Started Franchising

2006 (15 years)

Total Number of Units

775 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A European Wax Center Franchise?

There are several costs associated with opening a European Wax Center franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a European Wax Center franchise. The weekly fee for opening a European Wax Center franchise is Royalty Fee Due Thursday Of Each Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (European Wax Center Is Renewable) and does the franchise offer financing support (European Wax Center European Wax Center has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory).

European Wax Center Company Details

Here are some additional details about European Wax Center.

Initial Investment $45,000
Net Worth Requirement $1,000,000
Royalty Fee 6%
Ad Royalty 3%
Cash Requirement $500,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By European Wax Center

European Wax Center offers several support options to its franchisees. With 775 (as of 2020) units, European Wax Center aims to provide support to each franchise owner to help them operate a successful franchise location. European Wax Center offers 124 hours on the job training, 35 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by European Wax Center.

On-The-Job Training 124 hours
Classroom Training 35 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue $1M to $10M
European Wax Center Logo

Is European Wax Center Right For You?

European Wax Center has gone digital! Here are all of the ways you can find European Wax Center online. Oftentimes, you can reach out to current franchisees of European Wax Center online. Current franchisees may be able to offer personalized insights into what it is like owning a European Wax Center franchise and offer tips to running a successful European Wax Center franchise location.


Why Should You Start a European Wax Center Franchise?

Investing in a Health & Beauty franchise such as European Wax Center can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about European Wax Center franchise and we'll be in touch soon!

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