Eat The Frog Fitness Logo

About Eat The Frog Fitness

Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry.

Olympic Decathlon Gold & Silver Medalist Bryan Clay earned the title of “The World’s Greatest Athlete” during the Beijing Olympics in 2008. So, what does a 2 time Olympic Medalist, 3 time World Champion, and 4 time US National Champion do after his athletic career ends? Well true to fashion, Bryan has continued his relentless pursuit of accomplishment, only this time in the entrepreneurial world.
Joe Culver, has spent the past two decades as an executive for several companies, as well as business entrepreneur and FoFranchises Under/CEO of Thrive Community Fitness and TCF Franchising, Inc.

Bryan and Joe have co-founded a new fitness concept with a unique name. Empathizing with societies age-old propensity to put off fitness, Eat The Frog Fitness (ETF Fitness) was inspired by Mark Twain’s famous quote: “Eat a live frog first thing every morning and nothing worse will happen to you the rest of the day.” – Mark Twain

– Live & Virtual 24 Hr Access –
– Technology infused Training Studio
– Personalized Small Group Training Model
– Pre & Post fitness evaluations
– Training plans designed by the Best Athletes in the World
– Athletic-based Periodization Training that keeps members continually challenged
– Science based fitness programs
– Sessions offered: Strength, Cardio and Agility
– Fitness App with goal setting, workout summary,

Company Founded


Current Leadership

Joe Culver, CEO

Started Franchising

2016 (5 years)

Total Number of Units

17 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Eat The Frog Fitness Franchise?

There are several costs associated with opening a Eat The Frog Fitness franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Eat The Frog Fitness franchise. The weekly fee for opening a Eat The Frog Fitness franchise is Royalty Fee Due Weekly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Eat The Frog Fitness Is Renewable) and does the franchise offer financing support (Eat The Frog Fitness Eat The Frog Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Eat The Frog Fitness Company Details

Here are some additional details about Eat The Frog Fitness.

Parent Company ETF Fitness Franchising LLC
Initial Investment $39,000
Net Worth Requirement $300,000
Veteran Incentives 10% off franchise fee
Royalty Fee 7%
Ad Royalty 1%
Cash Requirement $150,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Eat The Frog Fitness

Eat The Frog Fitness offers several support options to its franchisees. With 17 (as of 2020) units, Eat The Frog Fitness aims to provide support to each franchise owner to help them operate a successful franchise location. Eat The Frog Fitness offers 68 hours on the job training, 20 hours classroom training, and As needed additional training.

Training and Support Offered

Here are the support options offered by Eat The Frog Fitness.

On-The-Job Training 68 hours
Classroom Training 20 hours
Additional Training As needed
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Eat The Frog Fitness Logo

Is Eat The Frog Fitness Right For You?

Eat The Frog Fitness has gone digital! Here are all of the ways you can find Eat The Frog Fitness online. Oftentimes, you can reach out to current franchisees of Eat The Frog Fitness online. Current franchisees may be able to offer personalized insights into what it is like owning a Eat The Frog Fitness franchise and offer tips to running a successful Eat The Frog Fitness franchise location.


Why Should You Start a Eat The Frog Fitness Franchise?

Investing in a Fitness franchise such as Eat The Frog Fitness can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Eat The Frog Fitness franchise and we'll be in touch soon!

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