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About Destination Athlete

Since our beginning in 2008, the purpose of Destination Athlete® has been Building Better Communities Through Athletes™. We believe sports can bring people together and teams can achieve winning outcomes when all involved have confidence in knowing they have everything they need to succeed.

We are committed to the complete satisfaction and success of our customers. Our motto: Everything Team, Everything Better™ means we have the most comprehensive offering of Equipment, Apparel, Fundraising solutions and Performance products and services of any team dealer in the country. Destination Athlete® is also home to 360 DEVELOPMENT™, a custom development plan to meet the needs of each client (teams, coaches, schools and organizations) to deliver transformational and sustainable results in the areas of Leadership, Mental, Education and Wellness.

In addition, the featured resource library and convenient downloadable App provides a wide array of useful articles and videos in the areas of sports psychology, sports nutrition, sports medicine and training. No matter the time or place, athletes, their families, coaches and trainers can now access top science from some of the industry’s leading experts. We are fully committed to providing the best resources, products and services from training to trophies® for athletes throughout the country and making sure our customers are 100% satisfied.

The Many Reasons to Own A Destination Athlete® Franchise

Flexible, home-based business – Run your business from the comfort of your own home. Enjoy the freedom to make your own hours and grow at your own pace.

· Minimal investment – Because of our flexible business model, owning a Destination Athlete® franchise:

o Requires a relatively low initial investment
o Has low overhead
o Has no special fees outside of a simple royalty structure
o A retail store is optional

· Exclusive territory – By owning a Destination Athlete® franchise you are purchasing the full marketing rights to a protected county (or counties) in your state. This means you are the sole representative for Destination Athlete® in your territory with the ability to expand.

· National Brand Support
o Comprehensive Training Program
o Personalized Marketing tools and support
o National website
o Customer care center
o Product development
o Relationships with more than 200 vendors
o Value added resources for athletes

· Connection to local community – We believe through sports, we can make a positive impact in the communities we live and work.

Company Founded


Current Leadership

Doug Dickison, FoFranchises Under & Chairman

Started Franchising

2008 (13 years)

Total Number of Units

151 (as of 2021)

Part-Time / Full-Time

Part Time

How Much Does It Cost To Open A Destination Athlete Franchise?

There are several costs associated with opening a Destination Athlete franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Destination Athlete franchise. The weekly fee for opening a Destination Athlete franchise is not specified.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Destination Athlete Is Renewable) and does the franchise offer financing support (Destination Athlete Destination Athlete has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Destination Athlete Company Details

Here are some additional details about Destination Athlete.

Initial Investment $20,000 - $50,000
Net Worth Requirement $100,000
Veteran Incentives 15% off franchise fee
Royalty Fee 5-8%
Ad Royalty 2%
Cash Requirement $20,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time Yes

Training and Support Offered By Destination Athlete

Destination Athlete offers several support options to its franchisees. With 151 (as of 2021) units, Destination Athlete aims to provide support to each franchise owner to help them operate a successful franchise location. Destination Athlete offers 80+ hours on the job training, 40+ hours classroom training, and Online, conference calls additional training.

Training and Support Offered

Here are the support options offered by Destination Athlete.

On-The-Job Training 80+ hours
Classroom Training 40+ hours
Additional Training Online, conference calls
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
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Is Destination Athlete Right For You?

Destination Athlete has gone digital! Here are all of the ways you can find Destination Athlete online. Oftentimes, you can reach out to current franchisees of Destination Athlete online. Current franchisees may be able to offer personalized insights into what it is like owning a Destination Athlete franchise and offer tips to running a successful Destination Athlete franchise location.


Why Should You Start a Destination Athlete Franchise?

Investing in a Retail franchise such as Destination Athlete can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Destination Athlete franchise and we'll be in touch soon!

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