About Denny's Inc.

Denny’s is America’s diner. For over 60 years, Denny’s has been a place where people can come in, sit down and connect with one another over great food. It’s a place that was founded on togetherness, where you can have “the usual” or try something new. We’re always open and we’re always serving your favorites. So come in, leave your troubles at the door and enjoy some great food. See you at Denny’s. Harold Butler and Richard Jezak opened a donut stand in 1953 and called it Danny’s Donuts. Butler’s stated promise was “To serve the best cup of coffee, make the best donuts, give the best service, offer the best value and stay open 24 hours a day.” Today that donut stand is a restaurant chain with a slightly different name, over 1,700 locations and a proven reputation for keeping Mr. Butler’s original promise.

In 1963, after growing to 20 locations, Denny’s began coast to coast expansion with our franchising program that pushed us to 78 restaurants across seven western states.

Since then, Denny’s has always continued to seek out new and innovative ways to make our operations more efficient and help our franchisees operate more effectively. We are committed to our position as the go-to restaurant for America’s best breakfast, and away-from-home meal option. With years of experience, we know what it takes to serve the fabric of America.


Denny’s recognizes the importance of maintaining cultural relevance. We kept the classic Denny’s image fresh through innovative advertising, sports sponsorships, and menu tie-ins with major films. We also forge relationships through social media. From our YouTube web series to our interaction on Twitter and Facebook, Denny’s online vitality drives real-world sales.

With 90% of restaurants franchised, Denny’s dominance relies on franchisees. That’s why we launched our New & Emerging Markets Incentive Program, which encourages long-term franchise growth by saving qualified franchisees up to $1 million in expenses and royalties.

Company Founded


Current Leadership

John Miller, CEO

Started Franchising

1963 (58 years)

Total Number of Units

1,679 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Denny’s Inc. Franchise?

There are several costs associated with opening a Denny’s Inc. franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Denny’s Inc. franchise. The weekly fee for opening a Denny’s Inc. franchise is Royalty Fees Are Payable Weekly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Denny’s Inc. Is Renewable) and does the franchise offer financing support (Denny’s Inc. Denny’s Inc. has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory).

Denny's Inc. Company Details

Here are some additional details about Denny's Inc..

Parent Company Denny's Inc.
Initial Investment $10,000 - $30,000
Net Worth Requirement $1,000,000
Royalty Fee 4.5-7%
Ad Royalty 3-3.25%
Cash Requirement $500,000
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Denny’s Inc.

Denny’s Inc. offers several support options to its franchisees. With 1,679 (as of 2020) units, Denny’s Inc. aims to provide support to each franchise owner to help them operate a successful franchise location. Denny’s Inc. offers 91 hours on the job training, 16 hours classroom training, and At existing Denny’s restaurants additional training.

Training and Support Offered

Here are the support options offered by Denny's Inc..

On-The-Job Training 91 hours
Classroom Training 16 hours
Additional Training At existing Denny's restaurants
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Denny’s Inc. Right For You?

Denny’s Inc. has gone digital! Here are all of the ways you can find Denny’s Inc. online. Oftentimes, you can reach out to current franchisees of Denny’s Inc. online. Current franchisees may be able to offer personalized insights into what it is like owning a Denny’s Inc. franchise and offer tips to running a successful Denny’s Inc. franchise location.


Why Should You Start a Denny’s Inc. Franchise?

Investing in a Restaurant franchise such as Denny's Inc. can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Denny's Inc. franchise and we'll be in touch soon!

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