Deka Lash Logo

About Deka Lash

We are a beauty company that specializes in eyelash extensions with the goal of making you look and feel like the best version of yourself.

Deka Lash was founded in 2011 on the belief that all beauty services should be attainable. Our Franchises Under Jennifer Blair noticed a major gap within the beauty industry – eyelash extension services were only in select cities, priced incredibly high, and available only to certain consumers. So Jennifer became a lash artist to fix the problem herself. Together with her husband Mike, Jennifer formed Deka Lash by pairing together the first two letters of her two daughters’ names (DEmi and KArli), and set up shop in a one-room studio outside of Pittsburgh, PA.

A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn’t isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment and it shows.

Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 7 years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.

Now, we have nearly 100 studio locations across the US, a product line specially formulated for our lashes, and services that start with you. Each of our services were created after hearing the type of services our clients wish they had. The Eyelash Extension industry has 62 Billion reasons why you should invest in a Deka Lash Franchise.

According to, the Health, Beauty, and Cosmetic industry has proven to be nearly recession proof and has grown continually every year since 2004. The United States has the largest cosmetic industry in the world, and has exploded since Millennials entered the job market, accounting for over 56,000 jobs.

Company Founded


Current Leadership

Michael Blair, CEO

Started Franchising

2016 (5 years)

Total Number of Units

85 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Deka Lash Franchise?

There are several costs associated with opening a Deka Lash franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Deka Lash franchise. The weekly fee for opening a Deka Lash franchise is Royalty Fees Are Collected Twice A Month On The 5Th Day , Following The End Of Each Period.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Deka Lash Is Renewable) and does the franchise offer financing support (Deka Lash Deka Lash has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Deka Lash Company Details

Here are some additional details about Deka Lash.

Parent Company Look Good Brands LLC
Initial Investment $51,900
Net Worth Requirement $250,000
Veteran Incentives 10% off first-unit franchise fee
Royalty Fee 6%
Ad Royalty 1%
Cash Requirement $75,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Deka Lash

Deka Lash offers several support options to its franchisees. With 85 (as of 2020) units, Deka Lash aims to provide support to each franchise owner to help them operate a successful franchise location. Deka Lash offers 1 hour on the job training, 28 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Deka Lash.

On-The-Job Training 1 hour
Classroom Training 28 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue Less than $1M
Deka Lash Logo

Is Deka Lash Right For You?

Deka Lash has gone digital! Here are all of the ways you can find Deka Lash online. Oftentimes, you can reach out to current franchisees of Deka Lash online. Current franchisees may be able to offer personalized insights into what it is like owning a Deka Lash franchise and offer tips to running a successful Deka Lash franchise location.


Why Should You Start a Deka Lash Franchise?

Investing in a Health & Beauty franchise such as Deka Lash can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Deka Lash franchise and we'll be in touch soon!

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