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About Dale Carnegie

For over a century, Dale Carnegie has been improving individual and business performance around the world through in-person and live online courses from leadership to public speaking training. While our training techniques continue to evolve, our core principles remain true to a single vision: real transformation begins within.

Dale Carnegie live online instructors engage learners through chat, breakout rooms and ‘coaching in the moment’. Our live online classes offer the same principles taught by the same qualified trainers delivering the same transformation experience remotely as our in-person programs. The Dale Carnegie experience engages learners from the initial contact through follow-up and support to reinforce key behaviors. Our methodology supports the development of skills and habits needed to sustain performance change. We believe that the emotional shift is as important as the behavior shift. That’s why our Performance Change Pathway™ shows our deliberate approach to create training programs that drive improved performance. In 2014, corporate training spending was at approximately $70 billion in the U.S. and $130 billion in the world.(1) In 2018, the Global Corporate Training Market is sitting at over $200 billion with no signs of slowing.(2) In fact, the industry is expected to continue to grow as companies are learning the value of maintaining their best employees. According to The Global Corporate Leadership Training Market 2018-2022 Report, this industry is predicted to increase at a Compound Annual Growth Rate (CAGR) of 14.81% between 2018 and 2022.

In addition to the Global Corporate Training Market, Dale Carnegie falls into the $300 billion Learning & Development Industry and is a part of the recently coined term, “Digital Learning.”(4) According to Josh Bersin, a renowned industry analyst in the world of enterprise learning and talent management, “Digital Learning” does not mean learning on your phone, but rather it means “bringing learning to where employees are.” It is a ‘way of training’ not a ‘type of training.’ Dale Carnegie is able to effectively bring any training to where the employees are, regardless of distance or language barrier. The fact that we offer both in-person training as well as digital/online training is what helps to set us apart from our competition.

Company Founded


Current Leadership

Joe Hart, CEO

Started Franchising

2000 (21 years)

Total Number of Units

231 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Dale Carnegie Franchise?

There are several costs associated with opening a Dale Carnegie franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Dale Carnegie franchise. The weekly fee for opening a Dale Carnegie franchise is Royalty Fee Is Due The 15Th Day Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Dale Carnegie Is Renewable) and does the franchise offer financing support (Dale Carnegie Dale Carnegie offers no financial support).

Dale Carnegie Company Details

Here are some additional details about Dale Carnegie.

Initial Investment $20,000 - $65,000
Net Worth Requirement $500,000 - $1,000,000
Veteran Incentives 50% off franchise fee
Royalty Fee 4.5-12%
Ad Royalty 3%
Cash Requirement $150,000 - $500,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Dale Carnegie

Dale Carnegie offers several support options to its franchisees. With 231 (as of 2020) units, Dale Carnegie aims to provide support to each franchise owner to help them operate a successful franchise location. Dale Carnegie offers No on the job training, 169 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Dale Carnegie.

On-The-Job Training No
Classroom Training 169 hours
Additional Training No
Ongoing Support
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
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Is Dale Carnegie Right For You?

Dale Carnegie has gone digital! Here are all of the ways you can find Dale Carnegie online. Oftentimes, you can reach out to current franchisees of Dale Carnegie online. Current franchisees may be able to offer personalized insights into what it is like owning a Dale Carnegie franchise and offer tips to running a successful Dale Carnegie franchise location.


Why Should You Start a Dale Carnegie Franchise?

Investing in a Business Services franchise such as Dale Carnegie can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Dale Carnegie franchise and we'll be in touch soon!

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