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About Crunch Franchise

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It’s a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Our Advantage: The Crunch Model.

When we designed our franchise model, we were guided by years of experience. This approach is designed to maximize returns while being able to adapt to changing business conditions. Our results prove it. As a Crunch franchisee, you present your community an incredible value. From No Judgments®, to proprietary group fitness classes, to pressure-free enrollment, complimentary tanning, and HydroMassage®, to personal and small-group training, you’ll have more to offer than your competition, and all at an unbeatable price.

Why Invest with Crunch?

Besides the opportunity for a gym-mazing return on investment, owning a Crunch franchise means joining a community of like-minded entrepreneurs, working with a team and system that is tops in the industry, getting in on the gym floor of the fastest growing full-size fitness brand3, and doing something with purpose: helping people build healthy lifestyles.

Our Advantage: The Crunch Model

When we designed our franchise model, we were guided by years of experience. This approach is designed to maximize returns while being able to adapt to changing business conditions. Our results prove it. As a Crunch franchisee, you present your community an incredible value. From No Judgments®, to proprietary group fitness classes, to pressure-free enrollment, complimentary tanning, and HydroMassage®, to personal and small-group training, you’ll have more to offer than your competition, and all at an unbeatable price.

MARKETING AND PROMOTIONS – Crunch has always been known for its fun, irreverent, quirky and motivating marketing. We pair our strong brand with tools you can use to reach prospective members in your community.

A BRAND KNOWN WORLDWIDE – We’re all about making serious fitness fun. Our marketing breaks through the clutter – in unique, special and memorable ways.

PROVEN SALES GENERATION SYSTEMS – We offer you a mix of local marketing and promotional tools, along with national marketing support, to help bring a steady flow of prospects to your club.

DIGITAL SAVVY – With a best-in-class web and mobile experience, and in-club tools to showcase your gym, we make it easy for new members to join Crunch.

OUR SERVICES

AN EXPERIENCE SECOND TO NONE – Join the category leader! There are lots of players in low-price fitness, but we’ve turned the category on its head, jam-packing the gym with real value-building features and amenities.

PRESSURE-FREE ENROLLMENT – A strong brand, our compelling No Judgments® culture, and awesome value: getting people to join Crunch can be as easy as letting them have a look around.

FLEXIBLE MEMBERSHIP OPTIONS – Crunch offers the most bang-for-the-buck! For $9.95, members get access to state-of-the-art equipment, online nutrition and one free Personal Training session. But we didn’t stop there. Starting at $10 more, we up the ante with proprietary group fitness classes, small group training, and streaming workout videos, and top it off with indoor cycling, multi-club access, and unlimited guest privileges, tanning and HydroMassage®.

PROPRIETARY GROUP FITNESS – Our world-renowned Group Fitness program is a true competitive advantage. Our classes – including Belly, Butt and Thighs Bootcamp, Barre Bootcamp, BodyWeb with TRX®, Tread N’ Shred, Yoga Body Sculpt, Pound®, and Zumba® – draw in new members.

HIITZONE FUNCTIONAL TRAINING GROUND – Exclusive to Crunch, the HIITZone provides everything necessary for a great high intensity interval workout, including our proprietary multi-station training unit, turf and equipment. Our HIITZone advanced group training classes, with 4 diverse offerings and hundreds of exercise combinations, is only available with our most premium membership.

GYM-AZING CLUB DESIGN – We put a lot of thought into the design of our gym, with the right amount of cardio and strength-training equipment, expansive functional/small-group/personal training areas, large group fitness rooms, indoor cycling studio, and awesome locker rooms with showers. Our members love it but with a cost-to-build designed to help you deliver a strong ROIC, you might love it even more.

SUPPORT

LOYALTY – We’re known for making serious fitness fun! That’s half the battle in keeping new members engaged, motivated and loyal. We also provide other tools to help retain Crunch’s member base.

MEMBER ENGAGEMENT PROGRAMS – From supporting local partnerships, to in-club events, national promotions and programs, we help our clubs provide added value to Crunch members. Our online portal lets members track their workout progress, manage their account and see upcoming class schedules.

MEMBER MARKETING – Revenue from personal training, small-group training, retail, and membership plan upgrades maximize the lifetime value of a member. More importantly, these programs can also help your members build healthier lifestyles.

Company Founded

2010

Current Leadership

Ben Midgley, CEO

Started Franchising

2010 (11 years)

Total Number of Units

300 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Crunch Franchise Franchise?

There are several costs associated with opening a Crunch Franchise franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Crunch Franchise franchise. The weekly fee for opening a Crunch Franchise franchise is Royalty Fee Due By The 5Th Day Of The Following Calendar Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Crunch Franchise Is Renewable) and does the franchise offer financing support (Crunch Franchise Crunch Franchise has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll).

Crunch Franchise Company Details

Here are some additional details about Crunch Franchise.

Initial Investment $25,000
Net Worth Requirement $1,500,000
Veteran Incentives 20% off franchise and royalty fees with purchase of 3+ clubs
Royalty Fee 5%
Ad Royalty 2%
Cash Requirement $400,000 - $500,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Crunch Franchise

Crunch Franchise offers several support options to its franchisees. With 300 (as of 2020) units, Crunch Franchise aims to provide support to each franchise owner to help them operate a successful franchise location. Crunch Franchise offers 147 hours on the job training, 63 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Crunch Franchise.

On-The-Job Training 147 hours
Classroom Training 63 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Crunch Franchise Logo

Is Crunch Franchise Right For You?

Crunch Franchise has gone digital! Here are all of the ways you can find Crunch Franchise online. Oftentimes, you can reach out to current franchisees of Crunch Franchise online. Current franchisees may be able to offer personalized insights into what it is like owning a Crunch Franchise franchise and offer tips to running a successful Crunch Franchise franchise location.

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Why Should You Start a Crunch Franchise Franchise?

Investing in a Fitness franchise such as Crunch Franchise can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Crunch Franchise franchise and we'll be in touch soon!

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