About Concrete Craft

Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more, including interior spaces.

In 2014, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.


– Our low entry and overhead costs make it easy to ramp up your business and keep the money you make.
– Construction/concrete experience isn’t necessary! We provide extensive training for you and your team.
– Our Franchise Owners love being able to connect with homeowners and businesses that want to make a big impression.
– With no national franchise competition, we’re the premier name in the decorative concrete space.
– You’re in an emerging niche market that is hot right now on major home improvement cable networks. Consumer demand is built in.
– 2-week initial classroom training period and ongoing support.

What’s it like to be a Franchise Owner?

Concrete Craft is the expert when it comes to stamped concrete, resurfaced concrete, stained concrete, and concrete restoration. Our home and commercial services include:

– Driveways
– Walkways
– Patios
– Pool Decks
– Fireplaces
– Foyers
– Kitchens
– Basements
– Offices
– Retail
– Restaurants
– Warehouses
– And more

If you’ve ever wondered how to buy a franchise, it’s important to first consider if the business is the right fit for you! Some of our Franchise Owners are managers, and not necessarily hands-on operators. You can run the business from your home, then add staff and scale up as you grow. You spend your day overseeing your crew, spending time meeting with customers, marketing to potential customers, and building a reputation in your local community. While your business creates beauty and value for your customers, you will take pride in being a craftsman while creating a better economic future for yourself and your family.

Exclusive territories – We have designed our territories to guarantee market penetration, but not saturation. We place franchises into an area based on total single-family households—one for every 100,000. Commercial properties are not taken into account, so your actual number of potential customers can be significantly higher!

Territories are delineated by zip code and are exclusive to the Franchise Owners. No other Franchise Owner can do business in your area. If you live in a densely populated city, consider purchasing multiple territories. Additional markets are available, however, all territories are on a first-come basis.

Company Founded


Current Leadership

Scott Barrett, Director and Advisor

Started Franchising

2008 (13 years)

Total Number of Units

62 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Concrete Craft Franchise?

There are several costs associated with opening a Concrete Craft franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Concrete Craft franchise. The weekly fee for opening a Concrete Craft franchise is Royalty Fee Due On The 5Th Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Concrete Craft Is Renewable) and does the franchise offer financing support (Concrete Craft Concrete Craft has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Concrete Craft Company Details

Here are some additional details about Concrete Craft.

Parent Company Home Franchise Concepts
Initial Investment $19,950
Net Worth Requirement $200,000
Veteran Incentives 10% off franchise and territory fees
Royalty Fee $300-$2K/mo.
Ad Royalty $500/mo.
Cash Requirement $101,790
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By Concrete Craft

Concrete Craft offers several support options to its franchisees. With 62 (as of 2020) units, Concrete Craft aims to provide support to each franchise owner to help them operate a successful franchise location. Concrete Craft offers No on the job training, 80 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Concrete Craft.

On-The-Job Training No
Classroom Training 80 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App

Is Concrete Craft Right For You?

Concrete Craft has gone digital! Here are all of the ways you can find Concrete Craft online. Oftentimes, you can reach out to current franchisees of Concrete Craft online. Current franchisees may be able to offer personalized insights into what it is like owning a Concrete Craft franchise and offer tips to running a successful Concrete Craft franchise location.


Why Should You Start a Concrete Craft Franchise?

Investing in a Home Improvement franchise such as Concrete Craft can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Concrete Craft franchise and we'll be in touch soon!

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