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About Carvel

Carvel was created with the Franchises understanding that people always crave a happy escape. When Tom Carvel bought his first ice cream truck, his goal was to make his customers smile. However, with any business venture there are bumps in the road. For Tom, that bump caused a flat tire. Most people might have closed up shop, but Tom Carvel kept right on selling and found a remarkable opportunity.

He realized that instead of disliking the softer, melting frozen treats, people wanted more. They enjoyed the creamier, lighter taste. Soft serve ice cream was born. Tom not only invented a new treat but established his first shoppe right there where his truck had broken down. That store would be the first of a worldwide network and thousands of little occasions & big celebrations that make life enjoyable. It was the start of Carvel America’s Freshest Ice Cream.

How it’s made?

In an imported, pre-packaged, flash frozen world, true freshness stands out. That’s why we have always made everything right in the shoppe. It may take time, effort and passion, but the end result is a smooth, creamy flavor that can’t be matched anywhere else.

Company Founded


Current Leadership

Jim Holthouser, CEO

Started Franchising

1947 (74 years)

Total Number of Units

352 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Carvel Franchise?

There are several costs associated with opening a Carvel franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Carvel franchise. The weekly fee for opening a Carvel franchise is Royalty Fee Is Due Upon The Delivery Of Your Carvel Mix.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Carvel Is Renewable) and does the franchise offer financing support (Carvel Carvel has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Carvel Company Details

Here are some additional details about Carvel.

Parent Company Focus Brands LLC
Initial Investment $30,000
Net Worth Requirement $350,000 - $675,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee $2.49/gallon
Ad Royalty $2.17/gallon
Cash Requirement $140,000 - $300,000
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Carvel

Carvel offers several support options to its franchisees. With 352 (as of 2020) units, Carvel aims to provide support to each franchise owner to help them operate a successful franchise location. Carvel offers 80 hours on the job training, 32 hours classroom training, and Additional training annually additional training.

Training and Support Offered

Here are the support options offered by Carvel.

On-The-Job Training 80 hours
Classroom Training 32 hours
Additional Training Additional training annually
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Email Marketing
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Is Carvel Right For You?

Carvel has gone digital! Here are all of the ways you can find Carvel online. Oftentimes, you can reach out to current franchisees of Carvel online. Current franchisees may be able to offer personalized insights into what it is like owning a Carvel franchise and offer tips to running a successful Carvel franchise location.


Why Should You Start a Carvel Franchise?

Investing in a Food franchise such as Carvel can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Carvel franchise and we'll be in touch soon!

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