British Swim School Logo

About British Swim School

For nearly 40 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. FoFranchises Under CEO Rita Goldberg launched British Swim School from her home in Manchester, England in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand today. In April 2019, multi-brand franchising organization, Buzz Franchise Brands, acquired British Swim School but our mission has never changed. Following the mantra, ‘Survival of the Littlest,’ we are dedicated to teaching water survival skills to individuals of every age and ability.

British Swim Schools offer swimming lessons for babies, children, and adults, focusing first on water survival skills needed to survive a water accident before moving onto stroke development and more advanced skills. Dubbed as one of the fastest growing franchises in the U.S., we teach over 13,000 swimming lessons per week!

British Swim School is headquartered in Virginia Beach, VA and currently operates over 215 schools in 22 U.S. states and Canadian provinces. There are tremendous franchise opportunities available throughout North America!

Why British Swim School?

Recently named #203 on Entrepreneur’s Franchise 500 and #14 among the Top Franchises Under $150k, British Swim School is the North American leader in “learn to swim” programs. The company was revolutionary in developing a water survival program that enables young children to first survive a water incident and then develop the life-long skill of swimming. For almost 40 years, British Swim School’s gentle, fun and effective instructional program has made it the preferred choice for parents and students of all ages.

No buildout costs – British Swim School has created a model that allows you to skip over the enormous amount of stress and disappointment that is inherent in commercial pool construction, by utilizing the plethora of “empty” pools across the country. This enables a faster start-up and shorter path to profitability.

We help you find multiple pools – British Swim School partners and contracts with fitness centers, schools, hotels, and other venues with underutilized, indoor pools. This means you can rent pool lanes for specific days/hours to hold lessons and don’t have to worry about the ongoing maintenance of managing a swim facility.

Making a living saving lives – Swim instruction provides an essential life skill to combat drowning, which tragically remains a leading cause of accidental death for children. British Swim School owners are passionate about combatting child drowning, and love the fact that their business truly helps make a difference!

Survival of the littlest – The British Swim School mantra, “Survival of the Littlest,” not only applies to our program aimed at enabling water safety for even the youngest children, it also reflects the growing number of British Swim School franchise owners who began their journey as new entrepreneurs with a single location business and have actively developed their respective franchises into a multi-unit success stories.

A Stroke Above the Rest – We strive to make swimming an educational and enjoyable experience for every child. Using revolutionary teaching methods, we aim to give every child a chance to learn the skill of swimming.

Warm Pools – Unlike many other programs that teach children to swim, British Swim School finds and rents pools that are specifically catered to the needs of the children. We make sure the pools are warm and a comfortable environment in which a child can learn to swim.

Gentle Instruction – Our instructors are chosen with great care and consideration. Each instructor is experienced, passionate, and genuinely cares about the child with which they are working. They have a love of swimming and teaching and are driven to make learning to swim an enjoyable experience.

Revolutionary Techniques – British Swim School is the leader in “Learn to swim” programs. It was revolutionary in developing a survival program that enables the very young to survive an accident in water. It’s gentle fun program makes it the nations leader and preferred choice for all parents.

Types of Classes We Offer

We offer a variety of classes for children and adults of all ages and skill levels. Beginning at just three months, we teach children all of the essentials of swimming, starting with how to float on their backs and eventually moving on to swimming each of the four strokes. Many of our classes are based on skill level, and once the child’s skill level exceeds that of any of the classes, they are welcome to join our superstar swim team, The Barracudas.

Company Founded


Current Leadership

Brian Garrison, President

Started Franchising

2011 (10 years)

Total Number of Units

121 (as of 2021)

Part-Time / Full-Time

Part Time

How Much Does It Cost To Open A British Swim School Franchise?

There are several costs associated with opening a British Swim School franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a British Swim School franchise. The weekly fee for opening a British Swim School franchise is Royalty Fee Due On The 5Th Day Of The Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (British Swim School Is Renewable) and does the franchise offer financing support (British Swim School British Swim School has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

British Swim School Company Details

Here are some additional details about British Swim School.

Initial Investment $39,500 - $59,500
Net Worth Requirement $150,000
Veteran Incentives $8,000 off franchise fee
Royalty Fee 10%
Ad Royalty 2%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time Yes

Training and Support Offered By British Swim School

British Swim School offers several support options to its franchisees. With 121 (as of 2021) units, British Swim School aims to provide support to each franchise owner to help them operate a successful franchise location. British Swim School offers 30 hours on the job training, 30 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by British Swim School.

On-The-Job Training 30 hours
Classroom Training 30 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Estimated Revenue $1M to $10M
British Swim School Logo

Is British Swim School Right For You?

British Swim School has gone digital! Here are all of the ways you can find British Swim School online. Oftentimes, you can reach out to current franchisees of British Swim School online. Current franchisees may be able to offer personalized insights into what it is like owning a British Swim School franchise and offer tips to running a successful British Swim School franchise location.


Why Should You Start a British Swim School Franchise?

Investing in a Children franchise such as British Swim School can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about British Swim School franchise and we'll be in touch soon!

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