Brightway Insurance Logo

About Brightway Insurance

Brightway Insurance is a national property/casualty insurance distribution company with more than $780 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 900 people in nearly 300 offices across 23 states serving customers in all 50 states.

Consumers seeking a better insurance buying experience may visit, and people wishing to learn more about franchise ownership with Brightway may visit You enjoy local, expert insurance counsel and more choices in insurance companies than is offered by any other insurance agent. Period.

There are several ways you can buy insurance today. Only Brightway combines the best that each way of buying offers.

Brightway sells through local insurance experts available to you any way you want to reach them. If you choose to buy your insurance directly from a “1-800” company, you miss out on an insurance expert’s advice and counsel. Being properly covered by the right policies is important. Your customized package of insurance policies should properly protect everything you’ve ever earned, and everything you will ever earn. A “1-800” operator isn’t equipped to do that for you; a licensed Brightway agent is.

Your local Brightway Insurance expert gives you access to more insurance companies than any other agency and is able to build a package of policies that is customized to meet your unique needs. If you choose to buy direct from a “1-800” company, or you choose to buy from an agent who represents only one or just a couple of companies, the policy you buy may not truly meet your needs. Don’t settle for a “one size fits all” insurance solution; there’s too much at stake.

Company Founded


Current Leadership

Michael Miller, President & CEO

Started Franchising

2007 (14 years)

Total Number of Units

208 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Brightway Insurance Franchise?

There are several costs associated with opening a Brightway Insurance franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Brightway Insurance franchise. The weekly fee for opening a Brightway Insurance franchise is Royalty Paid As Commission On Gross Sales.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Brightway Insurance Is Renewable) and does the franchise offer financing support (Brightway Insurance Brightway Insurance has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment).

Brightway Insurance Company Details

Here are some additional details about Brightway Insurance.

Initial Investment $5,000 - $60,000
Veteran Incentives 10% off franchise fee
Royalty Fee to 50%
Cash Requirement $25,000 - $200,000
Term of Agreement 5 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Brightway Insurance

Brightway Insurance offers several support options to its franchisees. With 208 (as of 2020) units, Brightway Insurance aims to provide support to each franchise owner to help them operate a successful franchise location. Brightway Insurance offers 120 hours on the job training, 64 hours classroom training, and Additional training additional training.

Training and Support Offered

Here are the support options offered by Brightway Insurance.

On-The-Job Training 120 hours
Classroom Training 64 hours
Additional Training Additional training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Brightway Insurance Logo

Is Brightway Insurance Right For You?

Brightway Insurance has gone digital! Here are all of the ways you can find Brightway Insurance online. Oftentimes, you can reach out to current franchisees of Brightway Insurance online. Current franchisees may be able to offer personalized insights into what it is like owning a Brightway Insurance franchise and offer tips to running a successful Brightway Insurance franchise location.


Why Should You Start a Brightway Insurance Franchise?

Investing in a Business Services franchise such as Brightway Insurance can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Brightway Insurance franchise and we'll be in touch soon!

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