Batteries Plus Logo

About Batteries Plus

With the opening of the first retail store in 1988 in Green Bay, Wisconsin, Batteries Plus was the first organization to respond to the evolving needs of the replacement battery market. We began franchising in 1992 and opened our first franchise-owned store in Fort Wayne, IN. The increasing demand for specialty and replacement batteries, combined with our reputation for solving battery problems and providing helpful advice, has led to our rapid success and expansion.

In 2010, we refined the model of the all-battery franchise concept by adding light bulbs to our product line. In 2014, we launched smartphone and tablet repair services nationwide, providing in-store repairs for cracked screens, battery replacements, and more.

As we grow, Batteries Plus will continue to refine our business model, ensuring that our products and services keep up with consumer and commercial demands: so our stores stay competitive.


Batteries Plus has spent decades building a reputation as the go-to source for batteries, bulbs, smartphone repair, and much more – products and services that individuals and businesses need. Our exceptionally stable business model has been steadily growing for over 30 years, and now is a great time to join our team. Our franchise opportunity is a great way to invest in your existing portfolio or go into business for yourself.

Batteries Plus is known for being a tech franchise that keeps up with consumer trends and demands. While famous for batteries, we offer a wide range of other products and services that keep customers coming back. The result? A highly-competitive and stable business model for franchisees to leverage.

Enhance Your Franchise Portfolio with an Industry Leader Jump Start Your Future

Batteries Plus is a leading force in the many industries we serve. We provide our customers with multiple lines of service, keeping all of their devices running smoothly with components and repairs that are hard to find elsewhere.

-A Battery Store Franchise: Batteries Plus customers will find batteries to power all of their needs, including laptops, video games, key fobs, a wide range of vehicles, and much more. Commercial customers can access all of the batteries they need to stay powered up and running smoothly. Plus, in addition to a wide selection of batteries, retail and B2B customers alike will find the appropriate chargers for everything from a boat battery to a laptop or phone.

-A Smartphone Repair Franchise: Many smartphone repair businesses are limited in what they can do, and generally stick to broken screens. Batteries Plus franchises can repair cameras and buttons, replace batteries, and much more. People need their phones to stay connected – our speedy services are crucial for all of our customers.

-A Lighting Franchise: Homes, workplaces, and vehicles alike all require specialty bulbs. Batteries Plus offers a notably wide selection, and the expertise to keep customers for life.

Why Batteries Plus?

Low Barrier to Entry – Our turnkey business model gets your franchise investment started on the right track.

Franchisees from Every Background – There’s no need to be a technology whiz to partner with Batteries Plus.

A Strong Team Behind You – Batteries Plus is invested in helping each of our franchisees grow thriving and stable businesses.

A Lucrative Opportunity – Our franchises offer in-demand products and have the potential to earn strong revenue.

Opportunities for Growth – Ask us about opportunities to grow your business within the Batteries Plus system.

Get in Touch with Your Questions – We’re always happy to share more information about this exciting franchise opportunity.

Company Founded


Current Leadership

Scott Williams, CEO

Started Franchising

1992 (29 years)

Total Number of Units

705 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Batteries Plus Franchise?

There are several costs associated with opening a Batteries Plus franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Batteries Plus franchise. The weekly fee for opening a Batteries Plus franchise is Royalty Fee Due On The 10Th Day Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Batteries Plus Is Renewable) and does the franchise offer financing support (Batteries Plus Batteries Plus has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory).

Batteries Plus Company Details

Here are some additional details about Batteries Plus.

Parent Company Freeman Spogli & Co.
Initial Investment $39,000
Net Worth Requirement $350,000
Veteran Incentives $10,000 off franchise fee
Royalty Fee 5%
Ad Royalty 1%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Batteries Plus

Batteries Plus offers several support options to its franchisees. With 705 (as of 2020) units, Batteries Plus aims to provide support to each franchise owner to help them operate a successful franchise location. Batteries Plus offers Ongoing on the job training, 80 hours classroom training, and Ongoing additional training.

Training and Support Offered

Here are the support options offered by Batteries Plus.

On-The-Job Training Ongoing
Classroom Training 80 hours
Additional Training Ongoing
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Batteries Plus Logo

Is Batteries Plus Right For You?

Batteries Plus has gone digital! Here are all of the ways you can find Batteries Plus online. Oftentimes, you can reach out to current franchisees of Batteries Plus online. Current franchisees may be able to offer personalized insights into what it is like owning a Batteries Plus franchise and offer tips to running a successful Batteries Plus franchise location.


Why Should You Start a Batteries Plus Franchise?

Investing in a Retail franchise such as Batteries Plus can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Batteries Plus franchise and we'll be in touch soon!

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