Baskin-Robbins Logo

About Baskin-Robbins

As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting by mixing fruit and candy into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California.

Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born.

Today, Baskin-Robbins has locations in more than 50 countries, each serving the company’s famous 31 flavors of ice cream, as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is part of Dunkin‘ Brands Inc., which also franchises Dunkin’ Donuts. Dunkin’ Brands Inc. is owned by a consortium of private equity companies: Bain Capital, The Carlyle Group and Thomas H. Lee Partners.

Is Baskin-Robbins Right For You?

– Our exceptional Franchisees are the sprinkles to our ice cream. Our ideal candidiate will have:
– Leadership skills to drive operational excellence and guest satisfaction
– An understanding of local store marketing and an ability build the brand within local communities
– Financial resources to develop and/or purchase one or more shops

Company Founded


Current Leadership

David Hoffmann, CEO

Started Franchising

1948 (73 years)

Total Number of Units

7,981 (as of 2020)

Part-Time / Full-Time

Full Time

Stock Ticker Symbol


How Much Does It Cost To Open A Baskin-Robbins Franchise?

There are several costs associated with opening a Baskin-Robbins franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Baskin-Robbins franchise. The weekly fee for opening a Baskin-Robbins franchise is Continuing Franchise Fee Due On The Thursday Of Each Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Baskin-Robbins Is Renewable) and does the franchise offer financing support (Baskin-Robbins Baskin-Robbins has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Baskin-Robbins Company Details

Here are some additional details about Baskin-Robbins.

Parent Company Dunkin' Brands
Initial Investment $12,500 - $25,000
Net Worth Requirement $250,000
Veteran Incentives First-store franchise fee waived; 20% off franchise fee for up to four additional stores
Royalty Fee 5.90%
Ad Royalty 5%
Cash Requirement $125,000
Term of Agreement 20 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Baskin-Robbins

Baskin-Robbins offers several support options to its franchisees. With 7,981 (as of 2020) units, Baskin-Robbins aims to provide support to each franchise owner to help them operate a successful franchise location. Baskin-Robbins offers 40-50 hours on the job training, 80-100 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Baskin-Robbins.

On-The-Job Training 40-50 hours
Classroom Training 80-100 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Baskin-Robbins Logo

Is Baskin-Robbins Right For You?

Baskin-Robbins has gone digital! Here are all of the ways you can find Baskin-Robbins online. Oftentimes, you can reach out to current franchisees of Baskin-Robbins online. Current franchisees may be able to offer personalized insights into what it is like owning a Baskin-Robbins franchise and offer tips to running a successful Baskin-Robbins franchise location.


Why Should You Start a Baskin-Robbins Franchise?

Investing in a Food franchise such as Baskin-Robbins can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Baskin-Robbins franchise and we'll be in touch soon!

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