Bach to Rock Logo

About Bach to Rock

Bach to Rock is the Music School for students of all ages. B2R’s unique method is based on the knowledge that students learn best when they join together to play the music they like the most. That’s why we use special arrangements of the music of our time and combine individual lessons with band instruction. Weekly “jam sessions” lead to Battles of the Bands and recording sessions in B2R Studios, our own professional recording facilities. B2R also holds regularly scheduled public concerts that encourage students to become seasoned performers. These creative group activities foster teamwork, build self-esteem and motivate students to perfect their musicianship through independent practice while having fun! At B2R we believe that:

-Learning to play music should be fun. It’s called ‘play’ for a reason.
-Students feel motivated by playing with their peers.
-A student’s individual music instruction should be supplemented by jam sessions and playing in a band.
-Like a sports team, a band builds teamwork, develops social skills, fosters self-esteem, promotes peer recognition, and leads to lasting friendships.
-Students learn faster playing music they like, whether it’s Rock or Bach. And the technical foundation is the same.
-Students are motivated to learn when they see early results and have an exciting, achievable goal.
-Introducing toddlers and very young children to music instruction, rhythm, and motion supports cognitive development, learning, and motor skills.

B2R Offers a Unique Method of Instruction

We base our method of music instruction on the knowledge that students learn best when they play the music they enjoy most. That’s why we use special arrangements of today’s music to help students become proficient instrumentalists or vocalists as well as seasoned performers. At B2R Music, individual music instruction is combined with band instruction that leads to regularly scheduled public performances, “Battles of the Bands,” and recording sessions in our professional sound studio.

Why a Bach to Rock Franchise?

While we are a creative business, we pay close attention to analytics and unit-level economics and profitability. We’ve built our company to be a worthy brand that allows investors to give back to their communities, dramatically improve the lives of young people and explore the potential for a high rate of return on reasonable investments.

Consider: Your initial investment for a Bach to Rock school will probably be between $294,700 to $529,200, according to our 2020 Franchise Disclosure Document (FDD).

Bach to Rock is a good business to invest in based on our financial merits alone. The potential for you to do well is there, given the track record with our schools. The important thing is that if you love music, if you’re passionate about improving the lives of kids and if you believe the arts are an important part of our culture, this may be the perfect investment for you.

How big is the opportunity?

There seems to be more demand for music education now than ever, given that schools are not spending on the arts like they once did. Parents who value cultural education are willing to spend their disposable income on music lessons for their children. Our cost to acquire a customer is around $100, but the customer typically spends much more. Students enrolled in private lessons or band at Bach to Rock stay with us for an average of 70 weeks of instruction. Plus, there are other promising revenue-producing activities at Bach to Rock. About 20% of revenue at our schools comes from Bach to Rock music camps, birthday parties, DJ lessons and recording studio programs.

Our business model is scalable, profitable and perfect for the experienced entrepreneur who has a passion for music, education and enriching their community. If you like what you’ve discovered so far, please click the button below to learn more.

Who Makes a Great Bach to Rock Franchisee?

We’re looking for passionate and experienced music store franchise partners. Since we opened our first Bach to Rock school in Bethesda, MD, in 2007, we’ve been growing so quickly we’ve won awards — combined gross sales were more than $3 million by 2010, the year we started franchising, proving that the model is both profitable and scalable. By the end of 2020, Bach to Rock generated over $20 million in revenue.

Our franchises are typically run by leaders with strong backgrounds in management or business, who may also have a passion for music or childhood education. The investor-owner need not be a musician, but he or she does need the ability to build a team of energetic, dependable and committed musicians. The franchisee will play an important role in promoting the school to the community, which is the most important aspect of marketing a Bach to Rock school. That connection to the community will drive your business.

The day-to-day heavy lifting of the business will be done by a full-time school director, leaving the franchisee the ability to focus on more of the activities that generate sales and profitability. Because each school has a manager, franchisees are not shackled to a single location. The model was built from day one for franchisees who want to start with one school and eventually grow a chain, multiplying their income with each school they open.

The Bach to Rock business model begins with a full-time director who runs the day-to-day operations of your school, including the hiring of professional musicians as part-time music instructors. As your school’s enrollment grows toward our target of 500 students or more, you will add more full-time support staff and hourly instructors. It’s important for a franchisee to have the ability to sell and promote, as well as a knack for managing people.

We look for franchisees who are outgoing and want to feel a more meaningful connection to their communities. Our franchisees need not be musicians themselves, but having a passion for music and for educating children will help you better relate to why Bach to Rock employees work as hard as they do.

Music store franchises: getting into the numbers

The typical investment necessary to open a Bach to Rock franchise is $294,700 to $529,200 and our franchise fee is $40,000.

Franchisees should have a net worth of at least $500,000 and a minimum liquidity of $100,000. A college education or business experience of at least five years is a must, and a background in finance or marketing is especially helpful. Of course, we’re still looking for that music-lover at heart.

Company Founded


Current Leadership

Brian Gross, President

Started Franchising

2011 (10 years)

Total Number of Units

42 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Bach to Rock Franchise?

There are several costs associated with opening a Bach to Rock franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Bach to Rock franchise. The weekly fee for opening a Bach to Rock franchise is Royalty Fee Due Monthly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Bach to Rock Is Renewable) and does the franchise offer financing support (Bach to Rock Bach to Rock has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Bach to Rock Company Details

Here are some additional details about Bach to Rock.

Parent Company Cambridge Information Group
Initial Investment $40,000
Net Worth Requirement $500,000
Veteran Incentives 50% off franchise fee; royalty fee waived for six months
Royalty Fee 7%
Ad Royalty 2%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Bach to Rock

Bach to Rock offers several support options to its franchisees. With 42 (as of 2020) units, Bach to Rock aims to provide support to each franchise owner to help them operate a successful franchise location. Bach to Rock offers 24 hours on the job training, 40 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Bach to Rock.

On-The-Job Training 24 hours
Classroom Training 40 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Marketing Planning & Support
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
Bach to Rock Logo

Is Bach to Rock Right For You?

Bach to Rock has gone digital! Here are all of the ways you can find Bach to Rock online. Oftentimes, you can reach out to current franchisees of Bach to Rock online. Current franchisees may be able to offer personalized insights into what it is like owning a Bach to Rock franchise and offer tips to running a successful Bach to Rock franchise location.


Why Should You Start a Bach to Rock Franchise?

Investing in a Children franchise such as Bach to Rock can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Bach to Rock franchise and we'll be in touch soon!

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