ASP-America's Swimming Pool Company Logo

About ASP-America's Swimming Pool Company

Stewart Vernon started ASP in 2001 in Macon, Georgia, and began franchising in 2005. Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

ASP – America’s Swimming Pool Company is the nation’s largest and most trusted swimming pool service franchise system, with 257 locations across 22 states. Our experienced professionals service over 420,000,000 gallons of water every week. Our ultimate goal is to help families across the nation create lasting poolside memories by efficiently handling all their pool needs. We provide reliable and efficient pool maintenance, cleaning, repairs, and installation services. Whether you need help installing a hot tub, repairing your pool leak, or remodeling your pool, our team is ready to help you. Since 2002, ASP has made pool cleaning and maintenance services hassle-free so that you can focus on spending quality time with your family, friends, and loved ones.

Leader in the Swimming Pool Service Industry – In 2002, Stewart Vernon founded ASP – America’s Swimming Pool Company, and he continues to lead the company today. He drives the company’s vision of increasing efficiency and lowering prices with a proven system and technological advances. For example, ASP’s proprietary software platform, PoolOps®, automatically emails our customers a weekly digital report after each visit that includes the time of service, services performed, chemical balance, chemicals added, and a picture of the clean swimming pool.

Our Mission – ASP – America’s Swimming Pool Company creates superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.

Superior Training & Performance – ASP’s local franchise owners and our employees undergo rigorous training, and our certified pool professionals have completed ASP’s nationally-recognized training program. Our Certified Pool Operators have taken and passed the National Swimming Pool Foundation CPO® exam and completed continual education classes to stay on top of the latest in the industry. With these training programs, certification requirements, comprehensive employee background checks, and broad insurance coverage, we give our customers peace of mind.

Our pool professionals at ASP – America’s Swimming Pool Company have developed strong relationships with our customers because we put their needs first. Our pool technicians are highly-skilled, experienced, and knowledgeable in all things related to pool repairs, installations, and inspections.

Company Founded

2001

Current Leadership

Stewart Vernon, FoFranchises Under & COO

Started Franchising

2005 (16 years)

Total Number of Units

299 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A ASP-America’s Swimming Pool Company Franchise?

There are several costs associated with opening a ASP-America’s Swimming Pool Company franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a ASP-America’s Swimming Pool Company franchise. The weekly fee for opening a ASP-America’s Swimming Pool Company franchise is Royalty Fees Are Due Monthly.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (ASP-America’s Swimming Pool Company Is Renewable) and does the franchise offer financing support (ASP-America’s Swimming Pool Company ASP-America’s Swimming Pool Company has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

ASP-America's Swimming Pool Company Company Details

Here are some additional details about ASP-America's Swimming Pool Company.

Parent Company Authority Brands
Initial Investment $35,000 - $58,000
Net Worth Requirement $150,000
Veteran Incentives 30% off franchise fee
Royalty Fee 8-4%
Ad Royalty 1%
Cash Requirement $50,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home Yes
Part Time No

Training and Support Offered By ASP-America’s Swimming Pool Company

ASP-America’s Swimming Pool Company offers several support options to its franchisees. With 299 (as of 2020) units, ASP-America’s Swimming Pool Company aims to provide support to each franchise owner to help them operate a successful franchise location. ASP-America’s Swimming Pool Company offers 64 hours on the job training, 32 hours classroom training, and Regional training additional training.

Training and Support Offered

Here are the support options offered by ASP-America's Swimming Pool Company.

On-The-Job Training 64 hours
Classroom Training 32 hours
Additional Training Regional training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
ASP-America's Swimming Pool Company Logo

Is ASP-America’s Swimming Pool Company Right For You?

ASP-America’s Swimming Pool Company has gone digital! Here are all of the ways you can find ASP-America’s Swimming Pool Company online. Oftentimes, you can reach out to current franchisees of ASP-America’s Swimming Pool Company online. Current franchisees may be able to offer personalized insights into what it is like owning a ASP-America’s Swimming Pool Company franchise and offer tips to running a successful ASP-America’s Swimming Pool Company franchise location.

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Why Should You Start a ASP-America’s Swimming Pool Company Franchise?

Investing in a Cleaning franchise such as ASP-America's Swimming Pool Company can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about ASP-America's Swimming Pool Company franchise and we'll be in touch soon!

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