Aqua-Tots Swim Schools Logo

About Aqua-Tots Swim Schools

It all started in a pool, but not one of the indoor, 90° pools that tots have come to love over the last 29 years. Our mission began in a community pool in Tempe, Arizona, where one teenage lifeguard taught one single lesson, and a dream was born. To save lives by teaching children all over the world how to become safe and confident swimmers for life. Whether moving through swim levels or building a business, we are committed to treating all people with the same intentional care and support that we offer to our swim school families and franchise owners.

Why Franchise?

Aqua-Tots Swim Schools is the leader in swimming instruction which makes owning an Aqua-Tots franchise an incredible opportunity. Aqua-Tots franchisees come from all walks of life and business backgrounds, but they share a common passion for running their own business and for helping children learn skills that will change their lives.

A franchise system is only as strong as its franchisees. Aqua-Tots Swim Schools is looking for franchise owners who value the reputation that Aqua-Tots has built and are dedicated to pushing it forward with great swim instruction in a clean, family-friendly, fun setting. Naturally, you will need to like working with children to be an Aqua-Tots Swim Schools franchisees. Skills in customer service, marketing, people management and a financial understanding are necessary to build your successful business. You do not need to be a certified swim instructor to own an Aqua-Tots franchise. However, you must be willing to work hard to make your Aqua-Tots Swim School a success.

Owning an Aqua-Tots franchise is both challenging and personally fulfilling. If you want a business that helps future generations of children develop one of the most important life skills, Aqua-Tots is that franchise.

Support All The Way – When you own an Aqua-Tots Swim School franchise, you are never alone! Our franchise headquarters team in a highly experienced and professional management team specializing in business management and consulting to assist you in building a profitable business.

As an Aqua-Tots franchisee, you will receive training on all aspects of operating the swim school from pre-opening to daily operations to employee training. Aqua-Tots has developed 14 comprehensive detailed manuals with step-by-step instructions on everything from how to select a location to training your staff and how to maintain the highest level of client satisfaction. An extensive library of operations and training manuals along with video training is provided to each franchise owner. Our owners have 24 hour access to all of our proven programs and operations systems.

Company Founded


Current Leadership

Craig Wright, CEO

Started Franchising

2007 (14 years)

Total Number of Units

111 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Aqua-Tots Swim Schools Franchise?

There are several costs associated with opening a Aqua-Tots Swim Schools franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Aqua-Tots Swim Schools franchise. The weekly fee for opening a Aqua-Tots Swim Schools franchise is Royalty Fee Due On The 15Th Day Of Each Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Aqua-Tots Swim Schools Is Renewable) and does the franchise offer financing support (Aqua-Tots Swim Schools Aqua-Tots Swim Schools offers no financial support).

Aqua-Tots Swim Schools Company Details

Here are some additional details about Aqua-Tots Swim Schools.

Parent Company Aqua-Tots Swim School Holdings LLC
Initial Investment $40,000
Net Worth Requirement $1,500,000
Royalty Fee 6%
Ad Royalty 2%
Cash Requirement $200,000 - $500,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Aqua-Tots Swim Schools

Aqua-Tots Swim Schools offers several support options to its franchisees. With 111 (as of 2020) units, Aqua-Tots Swim Schools aims to provide support to each franchise owner to help them operate a successful franchise location. Aqua-Tots Swim Schools offers 108+ hours on the job training, 47+ hours classroom training, and Regional training additional training.

Training and Support Offered

Here are the support options offered by Aqua-Tots Swim Schools.

On-The-Job Training 108+ hours
Classroom Training 47+ hours
Additional Training Regional training
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Aqua-Tots Swim Schools Logo

Is Aqua-Tots Swim Schools Right For You?

Aqua-Tots Swim Schools has gone digital! Here are all of the ways you can find Aqua-Tots Swim Schools online. Oftentimes, you can reach out to current franchisees of Aqua-Tots Swim Schools online. Current franchisees may be able to offer personalized insights into what it is like owning a Aqua-Tots Swim Schools franchise and offer tips to running a successful Aqua-Tots Swim Schools franchise location.


Why Should You Start a Aqua-Tots Swim Schools Franchise?

Investing in a Children franchise such as Aqua-Tots Swim Schools can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Aqua-Tots Swim Schools franchise and we'll be in touch soon!

Related Franchises

Browse other franchises in the Child Fitness & Gym and Children category

Tutor Doctor

Tutor Doctor is the fastest growing and top ranked in-home.

Liquid Capital Required: $84,295 - $128,995 Request free info
USA Ninja Challenge

USA Ninja Challenge has created the best fitness program to.

Liquid Capital Required: $20,000 - $40,000 Request free info
Tutu School

Tutu School is a collection of boutique-style ballet schools that.

Request free info
The Little Gym Int’l.

After teaching grade school in public schools for years, Robin.

Liquid Capital Required: $75,000 - $100,000 Request free info
The Tutoring Center Franchise Corp.

Dr. Edward Thalheimer opened his first after-school learning center in.

Liquid Capital Required: $40,000 Request free info